Techcombank - Digital Marketer

Brand Jobs cần tuyển vị trí Techcombank - Digital Marketer làm việc tại Hà Nội, mức lương thương lượng / cạnh tranh. Chi tiết công việc như sau:

Mô tả Công việc

Được thành lập từ năm 1993, Techcombank là một trong những ngân hàng TMCP lớn nhất Việt Nam và một trong những ngân hàng hàng đầu ở Châu Á. Techcombank cung cấp các sản phẩm và dịch vụ tài chính đa dạng cho hơn 5.4 triệu khách hàng ở Việt Nam với mạng lưới 315 chi nhánh trên toàn quốc.

Tính đến thời điểm hiện tại, Techcombank đang có hơn 10.000 Cán bộ nhân viên và là một trong những ngân hàng dẫn đầu về hiệu quả, có giá trị vốn hóa đứng thứ ba trên thị trường và được những tổ chức xếp hạng uy tín hàng đầu thế giới vinh danh với hàng loạt giải thưởng và xếp hạng tín nhiệm cao.

Với định vị thương hiệu "Vượt trội hơn mỗi ngày" (BE GREATER), Techcombank cam kết tạo điều kiện để khách hàng, đối tác và chính thành viên của mình có thể hiện thực hóa ước mơ theo cách của riêng mình

JD:

The job holder is responsible for implementing a strong, innovative digital marketing strategy and marketing automation program to drive awareness and acquisition for the Bank’s digital solutions.

The job holder is responsible for developing digital content, campaigns and analytics dashboards to monitor success and returns on investment of campaigns and programs.

The job holder is responsible for strengthening audience engagement, website traffic and revenue by exploiting various digital channels and analytics.

The job holder will implement and improve Lean Marketing Funnel across various tools.

• Campaign & Content Management

Develop, implement and manage social media campaigns, calendar, budgets and performance metrics.

Provide guidance and creative ideas to content designers for impactful digital content marketing.

Manage the content development calendar.

Implement hundreds of A/B testing per week.

• Performance Analytics

Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.

Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.

Setup measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.

Recommend new tools to use to solve specific.

Yêu cầu Tuyển dụng

• Domain Expertise

4 to 5 years of experience in digital marketing with a leading bank or a similar role with a marketing agency

Strong experience with digital marketing tools and practices

Excellent creative content writing and communication skills (verbal, written and listening)

Knowledgeable of all social media platforms

Knowledgeable of content management systems

Strong experience in project management

• Agile / Digital Experience

Experience in supporting digital transformation projects would be advantageous

Working knowledge of ad serving tools (e.g. DART, Atlas)

Solid knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends)

Strong experience with B2C social media and in implementing and optimizing Goodle Adwords campaigns

Srong experience with SEO/SEM and CRM software

Facebook Business Manager and Facebook Pixel, ability to read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns

Google Ads, ability to read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns

Experimenting such as a/b testing or multivariate on Facebook Ads or Google Ads

Tools like Hotjar, Optimizely etc

Run and monitor the Facebook, Google, or any other ads as required independent from any agency as we won't have any agencies onwards

All type of re-targeting on Facebook, Google, Outbrain, etc

Social monitoring tools like SEMRush so as a result we appear to have higher engaging posts in top 10 compare to our competitors with lower cost and higher ROI

• Qualifications

Bachelor's or Master’s degree in Marketing, Advertising or a relevant discipline

Google Analytics qualified

Certifications in Google Adwords and other social media is preferred

• Personal Attributes

Tech savvy trendsetter with innovative ideas to improve customer experiences.

Thinks out-of-the-box, sees different viewpoints and articulates innovative ideas.

Value focused through design, methodology and approach.

Believes in the non-hierarchical culture of collaboration, transparency and trust across the team.

Lưu ý khi nộp hồ sơ

https://techcombankjobs.com/vi/jobs/apply/?id=167541