Performance Marketing Specialist | Singapore HQ • Regional Team

GiveAsia cần tuyển vị trí Performance Marketing Specialist | Singapore HQ • Regional Team làm việc tại Hồ Chí Minh, mức lương từ 1,250 - 2,000 USD.

Mô tả Công việc

If you've spent the last few years managing performance campaigns in a digital marketing agency or fast-paced technology company, and you're looking for an opportunity to own meaningful work, sharpen your marketing craft, and grow alongside experienced leaders, we'd love to meet you.

This role is designed for someone who's organised, dependable, and naturally curious.

You enjoy solving marketing problems through data, experimentation, and continuous learning. You're the type of person who notices the small details, asks thoughtful questions, and believes the best marketing decisions come from a combination of insights, analysis, and creativity.

About the Role

Marketing for Good

Performance marketing at Give.Asia is about more than optimising campaigns—it's about helping more people discover meaningful causes and making it easier for people across Asia to support communities in need.

Every campaign you launch and every optimisation you make contributes to helping more fundraisers reach the right supporters, enabling charities to grow their communities, and inspiring more people to become lifelong givers.

Your work could help:

• A child diagnosed with cancer receive life-saving treatment because thousands of donors came together to support their family.
• A family rebuild after losing their home to a fire or flood.
• A charity provide daily meals and essential care to vulnerable seniors.
• An animal welfare organisation rescue and rehome abandoned animals through community support.

Learn from Experienced Leaders

You'll work closely with our Growth Marketing Lead, learning not just how to execute campaigns, but how to think like a growth marketer.

Through regular coaching, brainstorming sessions, campaign reviews, and feedback, you'll develop stronger skills in experimentation, performance marketing, customer acquisition, and marketing strategy.

As you grow, you'll have opportunities to take ownership of larger projects, contribute to regional initiatives, and expand your responsibilities across the team.

Regional Marketing, Local Insights Across Asia

Growing across Asia isn't about translating the same campaign into different languages—it's about understanding what resonates in different communities.

As Give.Asia expands across the region, you'll work on campaigns spanning Singapore, Malaysia, Hong Kong, Vietnam, and beyond. Every market presents different audiences, behaviours, and opportunities to learn.

You'll combine campaign performance, customer insights, and experimentation to make smarter marketing decisions, adapt strategies for different markets, and continuously improve how we grow across Asia.

What You'll Do

Drive Performance Marketing

• Plan, launch, monitor, and optimise campaigns across Meta, Google, TikTok, email, and other digital channels.
• Manage campaign budgets to maximise fundraising outcomes and marketing efficiency.
• Execute A/B tests and continuously improve acquisition, conversion, and donor engagement.
• Support regional marketing campaigns across multiple Asian markets.

Turn Data into Better Decisions

• Analyse campaign performance, customer behaviour, and fundraising trends to uncover opportunities and recommend improvements.
• Translate campaign data into actionable insights that influence marketing decisions.
• Build reports and dashboards that support campaign reviews and business planning.
• Ensure campaign tracking, reporting accuracy, and data quality.
• Stay curious about AI tools, automation, and emerging digital marketing trends.

Collaborate Across Teams

• Work closely with the Marketing Lead, Product, Fundraising, Partnerships, Design, and Social Media teams.
• Contribute ideas during brainstorming sessions and campaign planning.
• Share insights, learnings, and best practices across the team.

The Impact You'll Create

You'll know you're making a difference when:

• Campaign performance improves through your analysis and optimisation.
• More people discover Give.Asia and become lifelong givers.
• More fundraising campaigns successfully reach their goals.
• More charities grow their communities and fundraising efforts.
• Your insights help the team make better marketing decisions across Asia.

Success isn't measured solely by CTRs, CPCs, or ROAS. It's measured by helping more people give, enabling more successful fundraising campaigns, and creating greater impact across Asia.

Yêu cầu Tuyển dụng

Who We're Looking For

• 3+ years of experience in Performance Marketing, Paid Media, Digital Marketing, or a similar role.
• Experience in a digital marketing agency is highly preferred, especially managing multiple campaigns, reporting, and client stakeholders.
• Strong analytical mindset with excellent attention to detail.
• Comfortable managing multiple projects, deadlines, and priorities in a fast-paced environment.
• Hands-on experience with Meta Ads, Google Ads, Google Analytics, campaign reporting, and experimentation.
• Experience translating campaign performance into clear insights and recommendations.
• Strong communication and coordination skills, with experience working across different teams.
• Open-minded, coachable, and eager to continuously improve.
• Passion for learning, problem-solving, and becoming a stronger marketer.

Language Requirements

• Fluent in English (written and spoken).
• Mandarin and/or Cantonese is a plus.

Who Thrives Here

This role is a great fit if you:

• Take pride in delivering high-quality work and paying attention to the details.
• Enjoy solving marketing problems through data, experimentation, and structured thinking.
• Like understanding not just what happened, but why it happened.
• Stay organised and dependable while managing multiple projects and deadlines.
• Enjoy collaborating, brainstorming, and learning from others.
• Are open-minded, curious, and always looking for better ways to improve.
• Care about creating meaningful work—not just better campaign metrics.

If that sounds like you, we'd love to meet you. 😉

Chế độ & Phúc lợi

Why You'll Love Growing Here

• Work on one meaningful product instead of managing multiple client accounts.
• Learn directly from experienced growth leaders through regular coaching and feedback.
• Solve regional marketing challenges across Singapore, Malaysia, Hong Kong, Vietnam, and beyond.
• Strengthen your skills in performance marketing, analytics, experimentation, and marketing strategy.
• Join a collaborative organization where your ideas matter and your work creates real impact.

Giới thiệu GiveAsia

Lưu ý khi nộp hồ sơ

Every campaign you optimise has the potential to help families receive life-changing support, enable charities to scale their impact, and inspire more people to become lifelong givers.

If you're excited to sharpen your marketing craft while solving meaningful challenges across Asia, we'd love to hear from you.

Apply here: https://giveasia.typeform.com/marketing4good

Let's build the future of giving in Asia—together.