Prudential Vietnam - Brand Manager

Brand Jobs cần tuyển vị trí Prudential Vietnam - Brand Manager làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh. Chi tiết công việc như sau:

Mô tả Công việc

Prudential At a Glance

Being one of the leading life insurers, Prudential Vietnam is privileged to provide insurance services to millions of Vietnamese people. Prudential Vietnam has one of the largest market share in the life insurance market with a wide range of products.

We are proud of being an Employer of Choice thanks to our great values and benefits given to our employees. Our reputation and success are built upon the talent and commitment of our people. We set the promise to our employees that we care and share in the open environment with the culture, vision and mission throughout four values: Pioneering, Thriving, Fulfilling

Pulse by Prudential, is an all-in-one digital app and first-of-its-kind in the region to offer holistic health management to consumers. Using Artificial Intelligence (AI)-powered self-help tools and real-time information, Pulse serves as a 24/7 partner to users, empowering them to take control of their personal health and wellbeing anytime, anywhere.

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.

JD:

Brand Planning & Development

Understand brand direction, consumer insights and be able to propose different relevant insights based on given brand direction

Understand the market, sales nature, products and business requirement to develop the brand plan and communication approach & frameworks to answer required objective and KPIs.

Be able translate brand elements into plans and go-to-market strategies & activities and ensure all the application around the brand’s direction, choices and tactics

Activities Implementation & Management

Manage implementation of brand initiatives, activities, customer promotion and brand management (brand identity usage, OOH and signage management)

work with creative and content team to answer different passion points that can motivate the target audience to take action based on the approved communication approach & frameworks

Ensure to meet performance specifications, cost and price parameters, market applications and sales estimates

Ensure to update on report performance of all activities including ROI & KPIs

Oversee new and ongoing marketing and advertising activities

Monitor brand stories and consumer reactions and proactive propose improved/ adjusted plan quickly when needed to catch up with the situation & market trend

Brand registration, right and usage management and tracking: Ensure all the application of brand identity is proper used among internal stakeholders, working with 3rd party to keep update on mis-usage brand identity tracking and management.

Yêu cầu Tuyển dụng

At least 5 year of experience working in multi-national Marketing Dept. or Advertising Agencies, with at least 3 years in brand role

Fluent in English and Vietnamese

Proven ability to develop brand strategies with strong logical thinking and deep understanding of different communication approaches to answer different objectives from both on social, digital and offline activities.

Experience in identifying target audiences and devising effective campaigns

Excellent understanding of the full marketing mix and brand direction

Strong analytical skills partnered with a creative mind

Outstanding communication skills

Ability to communicate & manage the conversation with all levels of an organization comfortably.

Up-to-date with latest trends and marketing best practices, especially on social channels

Degree in marketing or a related field

Chế độ & Phúc lợi

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with special requirements.