Beamin - Campaign Optimization Lead

Brand Jobs cần tuyển vị trí Beamin - Campaign Optimization Lead làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh. Chi tiết công việc như sau:

Mô tả Công việc

BAEMIN is a food-tech startup in Vietnam. We are invested by Woowa Brothers, Korea's

number 1 food delivery unicorn.

Scope of Work:

The Campaign Optimization Lead manages and optimizes BAEMIN pricing and promotion

strategies for customized users’ group. You will play an integral part in driving profitability

whether through increased margins or increased volume.

As an Ideal Candidate:

● Be responsible for customer segmentation by using existing segmentation models such

as RFM or by developing customized models that fit with business situations;

● Develop and execute pricing & promotion optimization strategies for each customized

segment, and drive implementation in support of overall business strategy and

objectives, including the budgeting, forecasting and demand planning process;

● Monitor and optimize on-app traffic to optimize conversion rate of all campaigns;

● Work closely with the Business Intelligence team to develop structured and insightful

customers reports across customized segments;

● Design, implement, monitor and evaluate A/B testing across the app, especially in

promotion testing and on-app visibility testing;

● Collaborate with the Product team to create new ideas for enhanced app conversion and

promotion effectiveness.

Yêu cầu Tuyển dụng

● BA/BS degree or equivalent practical experience;

● Experience in delivering continuous improvement of conversion and other key metrics

for high volume, consumer-oriented marketing campaigns;

● Strong analytical skills with an emphasis on data-driven decision making;

● Knowledge of CRM, campaigns operation in the ecommerce industry is a plus;

● Knowledge of SQL and other data analytics tools is a plus;

● Excellent communication and presentation skills in English.

Lưu ý khi nộp hồ sơ

Working Time:

Monday – Friday, from 9 AM to 5:30 PM.

Working Location:

4th Floor, Friendship Tower, 31 Le Duan, Ben Nghe Ward, Dist 1, HCMC.