Lazada - Head of Online Marketing

Brand Jobs cần tuyển vị trí Lazada - Head of Online Marketing làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh. Chi tiết công việc như sau:

Mô tả Công việc

Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – we connect this vast and diverse region through our technology, logistics and payments capabilities. Today, we have the largest selection of brands and sellers, and by 2030, we aim to serve 300 million customers. In 2016, Lazada became the regional flagship of the Alibaba Group, and is backed by Alibaba’s best-in-class technology infrastructure.

JD:

Reporting to EVP Regional Head of Online Marketing and Lazada Vietnam CMO - you will be responsible for:

• Manage the Performance Marketing budget and ensure that User Acquisition and User retention performance reach the business plan objectives

• Manage Affiliate, Social Paid, Search & Display and SEO teams

• Work closely with Local and Regional senior management to ensure constant alignment and consistency between company strategy and budget utilization

• Understand the Vietnamese media environment and suggest digital strategy adjustment based on its evolution

• Identify root causes of issues in daily channels operation and develop both practical solutions and new processes/models to improve it

• Translate complex online marketing data into easy understandable insights for other relevant teams and senior management

• Leverage Online Marketing planning and execution expertise to support other department initiatives (Branding, Seller Acquisition and Engagement, LazMall, Marketing Solutions)

• Be creative and think out of the box to identify different initiates that could improve user experience and maximize user activation.

Yêu cầu Tuyển dụng

In order to succeed in the role, you should ideally have:

• 6-10 years’ experience in Performance Marketing, with management skills, ideally in startups from E-commerce, Mobility or Food Delivery industries – strong data / finance / consulting backgrounds with appetite for ecommerce/marketing also considered

• Very strong analytical & critical thinking with data-driven

• Outstanding communication skills in collaborating with diverse, multi-functional teams

• Organization and project management skills in a dynamic, fast paced environment

• Hands on experience with Google AdWords, Facebook Ad manager, Affiliate marketing platforms

Lưu ý khi nộp hồ sơ

https://www.lazada.com/en/careers/job-description/GP638343/