L’Oréal - Social Manager - Consumer Product Division

Brand Jobs cần tuyển vị trí L’Oréal - Social Manager - Consumer Product Division làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh. Chi tiết công việc như sau:

Mô tả Công việc

For more than 110 years, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.

Beauty is our DNA. From the very first hair dye L’Oréal produced in 1909 to our innovative Beauty Tech products and services today, our company has been a pure player and leader in the beauty sector worldwide for decades.

We believe that beauty, the quest for beauty, unites us all. It is a fundamental need that goes beyond mere “appearance” and taps deep into human aspirations: a sense of belonging, self-realization, self-confidence... We strive to help women and men all over the world fulfill these aspirations, while understanding and respecting all the nuances in cultures, needs and traditions.

And so our mission is to offer to all women and men on the planet the best of beauty in terms of quality, efficacy, safety and responsibility. With such strong foundations, we conceive and build an infinite diversity of beauty products and services – in order to share the best of beauty with everyone, everywhere.

JD:

Main responsibilities, deliverables and contribution of this job to L'Oréal VN

70% Influencer Marketing Development and Management:

Build influencer marketing strategy for L’Oréal Consumer Products, manage and coordinate with agency to plan and execute influencer marketing campaigns together with brand teams;

Establish relationships and frequently meet with influencers aiming to build brand advocacy and brand love. Continuously identify and expand influencers network that drives brand awareness and engagement across consumers tribes;

Monitor influencer online & social performance, manage and optimize cost efficiency of activities;

Ensure compliancy in collaborating with influencers, including data privacy, social media content consent following the influencer policy of L'Oréal Group;

Initiate and coordinate with marketing teams to organize influencer engagement activities that benefit cross-brand advocacy.

30% Social Community Management:

Build social strategy frame, social channel direction, planning and define success metrics for each channel

Lead the selection of agency, design scope of work, KPIs, performance efficiency and evaluation together with brand marketing teams

Advise and consult brand marketing teams on social content development, creative ideas and reflect socially trendy content into social activations

Coordinate with brand teams in building content partnerships with external stakeholders including e-retailers, passion point communities, beauty and health community partners

Yêu cầu Tuyển dụng

• Good understanding and sensitivity towards beauty, skincare and makeup trends.

• More than 5 years of relevant work experience in Ecommerce industry

• Good understanding of e-Channels business model to drive on-platform visibility. B2C eCommerce, key account management, sales planning, account development, trade marketing experience preferred

• Strong Digital marketing experience, particularly in the areas of Search, Analytics, Social media and Mobile.

• Having experience in working with KOC is preferred