Brand Jobs cần tuyển vị trí Abbott Pharmaceuticals - Digital Marketing Manager làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh. Chi tiết công việc như sau:
Mô tả Công việc
Abbott believes in the power of health. With better health, people and communities can live better and achieve more.
- We create new solutions - in diagnostics, medical devices, nutrition and branded generic pharmaceuticals - that help people around the world, in all stages of life, live their best lives through better health.
- Founded over 130 years ago by Chicago physician Dr. Wallace C. Abbott, Abbott has emerged as one of the largest diversified global health care companies. Our approximately 74,000 colleagues around the globe are devoted to making a lasting impact on human health in the more than 150 countries we serve.
- We believe that good health is not just about treating an illness or managing a medical condition. It’s about supporting people’s health as if it was our own, so they can enjoy all life has to offer. We’ve been focused on helping the people of Vietnam live their best, fullest lives for more than 20 years.
JD:
MAIN PURPOSE OF ROLE/
Established Pharmaceutical Division (EPD) ambition is that within three years, we want to be the undisputed digital leader in Vietnam pharmaceutical industry, known for our distinguished approach to customer engagement in the digital landscape. We engage customers with a genuinely customer-centric philosophy by maximizing all technological and digital enablers and tools.
This critical role helps leverage the full potential of what digital innovation can bring to our HCPs and patients, shape the behavioral changes, and hence, drive EPD's business across a broad range of therapeutic indications.
OMNI-CHANNEL ENGAGEMENT:
Deep understanding of digital health trends and multichannel/omnichannel engagement concept. Familiar with marketing principles: Segmentation & Targeting, Customer Insights/Pain points, Customer Behaviors, Marketing Objectives, Communication and Content Framework.
Lead the local execution of customer engagement strategies with a strong focus on scalable digital and multichannel technologies to drive competitive differentiation to change customer’s behavior, to ensure customer loyalty and acquisition.
Champion of tech and tools to execute omnichannel engagement with HCPs based on deep understanding of customer journeys and personas (e.g., website, webinar, email, SMS). A strong understanding of digital platforms to software to maximize customer experience across channels is a plus.
Analyze data (dashboards, campaign results, conversion rates, channel performance) to help shape omnichannel strategies. Provide insights and key learnings to brand teams and any related stakeholders.
Analyze technology/platforms and landscape on an ongoing basis to support the deployment of current, identify and drive new ways of working to create differentiated customer experiences & shape future channel strategy
Design & run research survey to identify the unmet customer needs (pre) & to measure the quality of customer engagement (post): qualitative feedback, message recall, net promoter score, Rx intent, sales impact
Manage all digital assets including website, apps, and all approval procedures: Regular review, performance tracking & analysis; and optimizations to all digital platforms. Collaborate with global and regional stakeholders to improve user experience with the company on our digital platforms.
Manage the function budget. Lead working with cross-function teams including legal, OEC, IT, Regulatory affairs, Public Affairs, Medical, Marketing, Sales
Understand CRM systems, database management, and data source - how is data collected, stored, and validated.
Support Medical, Marketing, Sales, Business Development, Market Access Teams, as well as other functions in their multichannel projects
Work in close collaboration with the Regional/ Global and local delivery team to ensure that MCE is delivered in a timely fashion with maximum impact.
Manage key stakeholders: agencies, associations, internal stakeholders
A:CARE CHAMPION:
Act as the Brand Manager to build a:Care as a brand that provide value to both HCPs and end consumers in health care through a:Care digital ecosystem.
Develop a:care asset, work with Medical and Marketing to build a:care content strategy.
SUPPORT DIRECT-TO-CONSUMER CAMPAIGN:
Support Consumer Marketing campaigns via consultations and monitoring digital initiatives to ensure campaign performance, including: SEM, SEO, digital advertising campaigns etc.
Familiar with using a variety of web and app analytics tools (e.g. Google Analytics, Data Studio, Social listening, Digital Dashboard etc.).
Experience in media buying and building e-commerce fundamentals can be an added advantage.
SUPERVISORY RESPONSIBILITIES
• Build digital capabilities for sub-function and his/her digital executive
• Develop and provide frequent trainings to staff including soft skills
• Ensure personal development plan for each team member
Yêu cầu Tuyển dụng
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
WORK EXPERIENCE
BS/BA Degree, Demonstrated broad marketing mix experience with expertise in all digital channels, 5+ minimum hands-on digital marketing experience, and/or IT programs, preferably candidates with digital/media agency background.
EDUCATION
Bachelor of Marketing or Commerce
CORE SKILLS REQUIRED
Professional Skill
Strategic Planning
Data Analysis
Project Management
Storytelling
Email Marketing
SEM, SEO
Content Marketing
CRM
Social Media Advertising
Behavioral / Leadership Skill
A strong leader. Take initiatives, have a growth mindset, and have creative problem-solving skills.
Strong project management and organizational abilities. Ability to adapt to changing priorities and deadlines
Creative thinker who can generate innovative ideas and solutions and partner effectively with cross-functional stakeholders at various levels
Strong analytical skills to drive insights into the data.
Strong communication skills, written and verbal, across all organizational levels, experience in dealing with multiple and diverse internal stakeholders and interacting with business and technology partners.
Strong presentation skills.
Language Skill
English Proficiency: Advanced, especially in English verbal communication
Computer Skill
Highly proficient in Excel and PowerPoint.
Ứng viên nên ghi nguồn Brands Vietnam trong tiêu đề email và thư xin việc (Cover Letter) khi ứng tuyển.
Hồ Chí Minh Mức lương:
Thương lượng / cạnh tranh Cấp bậc:
Trưởng phòng (Manager) Ngành nghề công ty:
Dược phẩm Bộ phận Chuyên môn:
Tiếp thị số (Digital Marketing) Nộp hồ sơ:
Đã quá hạn tuyển dụng Hạn nộp hồ sơ:
Đã quá hạn tuyển dụng Số lượt xem:
1495 lượt xem
Chuyên mục tập hợp các việc làm cao cấp của Brands Vietnam, với hơn 80,000 thành viên và hơn 1,500,000 lượt truy cập mỗi tháng, giúp nhà tuyển dụng nhanh chóng tìm được ứng viên phù hợp.
Thông tin Công ty
Ho Chi Minh City Điện thoại
Email:
https://www.brandsvietnam.com/jobs/BrandJobs Website:
https://www.brandsvietnam.com/jobs/BrandJobs Số lượng nhân sự:
Từ 11-49 người
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