IMC Planning Manager

ICC Agency cần tuyển vị trí IMC Planning Manager làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh.

Mô tả Công việc

About ICC

ICC is a trusted partner for businesses seeking innovative marketing solutions that drive growth. Our team of experts leverages strategic thinking, creativity, and project management expertise to deliver tailored campaigns that meet each client's unique goals. Let’s grow success.

The IMC Planning Manager will take on a strategic role in shaping integrated communication solutions across diverse scopes of work, ranging from building brands from scratch, developing amplification campaigns, to measuring campaign effectiveness. This role will work closely with Account and Creative teams to translate business objectives into strong communication strategies, ensuring that all recommendations are grounded in clear rationale, consumer insight, and creative potential.

What You'll Do

1. Market, Brand & IMC Research

• Conduct market, category, consumer insights, competitor analysis, and cultural trend analysis to identify key opportunities and challenges for brands.

• Analyze client briefs, business problems, brand context, communication objectives, and target audience behavior.

• Define the role of communication in solving clients’ business and brand challenges.

• Stay updated on market trends, consumer behavior, digital platforms, social media trends, and new strategic planning approaches.

2. Strategic Planning & Pitch Leadership

• Build communication strategies, campaign directions, brand positioning, messaging frameworks, and strategic approaches for proposals and pitches.

• Prepare and present strategic parts of proposals, pitching decks, annual plans, and integrated marketing campaigns.

• Explain, defend, and persuade clients regarding the proposed strategic direction.

• Lead the strategic thinking process for pitches, ensuring proposals are insight-driven, creatively inspiring, and aligned with client objectives.

3. Campaign Development, Monitoring & Evaluation

• Write clear, inspiring, and actionable creative briefs for the Creative team.

• Work closely with Creative, Account, Media, and Production teams to ensure creative ideas and executions are aligned with the agreed strategy.

• Participate in evaluating, challenging, and refining creative ideas, key messages, campaign platforms, and execution directions.

• Monitor campaign performance, analyze post-campaign results, and identify key learnings for future optimization.

4. Leadership & Business Development Support

• Guide and coach Junior Planners in research, analysis, strategy development, and proposal preparation.

• Support the development of case studies, strategic reports, internal planning frameworks, and knowledge-sharing materials.

• Contribute to business development initiatives by providing strategic inputs, market understanding, and proposal support for potential clients.

Yêu cầu Tuyển dụng

Job Requirements

• At least 4–6 years of experience in Strategic Planning, Account Planning, Brand Planning, Marketing Strategy, or a similar role.

• Experience in an advertising agency, creative agency, digital agency, media agency, or integrated marketing agency is preferred.

• Strong understanding of brand strategy, communication planning, consumer journey, digital marketing, social media, and integrated campaigns.

• Strong ability to analyze markets, consumers, brands, competitors, and cultural trends.

• Strong storytelling, presentation, communication, and stakeholder management skills.

• Able to work effectively with cross-functional teams, including Account, Creative, Media, Production, Research, and clients.

• Good command of English is an advantage.

Giới thiệu ICC Agency

Lưu ý khi nộp hồ sơ

Interested candidates are invited to submit their CV to [email protected]