Copywriter (Social Outreach)

PEXPLE cần tuyển vị trí Copywriter (Social Outreach) làm việc tại Hồ Chí Minh, mức lương từ 13,000,000 - 16,000,000 VND.

Mô tả Công việc

We are looking for a Senior Planner with information as below:

• Develop Creative Ideas, Campaign Concepts, and Campaign Lines based on the brand's communication strategy and campaign objectives.
• Create Social Concepts, Key Messages, and Creative Directions for Social Outreach, Social Media, and Influencer Marketing campaigns.
• Build Content Direction, Content Houses, and Social Content Frameworks, ensuring content remains consistent, creative, and platform-appropriate.
• Develop Script Directions and creative content across multiple formats, including social posts, short-form videos, video scripts, influencer/KOL/KOC content, and other communication assets.
• Collaborate in developing creative concepts and content angles for Influencers/KOLs/KOCs, ensuring ideas align with each creator's personality, platform characteristics, and campaign objectives.
• Integrate Brand Content, Social Content, and Influencer Content into one cohesive communication idea that drives engagement and community impact.
• Monitor content execution and maintain creative quality throughout production, ensuring all deliverables align with the approved Creative Idea, Key Message, and Strategic Direction.
• Contribute to proposal development, pitch decks, and creative presentations, while confidently presenting and defending ideas to clients.
• Stay updated on social trends, creator culture, the influencer landscape, and consumer behavior to identify new creative angles and content opportunities for brands.

Yêu cầu Tuyển dụng

• Bachelor's degree in Communications, Linguistics, Journalism, Cultural Studies, or a related field.
• Minimum 2 years of experience as a Copywriter or Creative Copywriter in a Creative Agency, Digital Agency, or equivalent environment, with participation in at least 20 client proposals/pitches.
• Strong portfolio demonstrating creative thinking, concept development, and copywriting capabilities across real campaigns.
• Experience in developing content and campaigns across multiple social media platforms, with a solid understanding of platform characteristics and audience behavior.
• Hands-on experience in executing Social Media Campaigns, Social Outreach Campaigns, and/or integrated communication campaigns involving Influencers/KOLs/KOCs.
• Strong understanding of Influencer Marketing, particularly in developing creative concepts, content angles, and storytelling tailored to different creators.
• Passionate about the influencer and creator ecosystem, with a keen awareness of creator culture, emerging social trends, and online communities, and the ability to translate these insights into meaningful creative opportunities for brands.
• Ability to connect Social Content, Influencer Content, and Brand Communication into a unified communication idea that maximizes engagement and shareability.
• Experience working with FMCG, Food & Beverage (F&B), or Consumer Electronics/Home Appliances brands is an advantage.
• Excellent Vietnamese writing skills with strong language proficiency, creativity, and storytelling ability. Good English writing skills are a plus.
• Strong creative thinking and idea-generation skills.
• Solid understanding of branding, social culture, and the digital landscape, with the ability to identify relevant trends and apply them strategically to fit brand identity and communication objectives.
• Fundamental knowledge of Marketing, Social Media, and Influencer Marketing, supported by strong logical thinking, analytical ability, and critical thinking skills.
• Excellent presentation and storytelling skills, with confidence in presenting, explaining, and defending creative ideas to both internal teams and clients.
• Ability to thrive in a fast-paced environment with tight deadlines, frequent pitching, and evolving project requirements.
• Proactive, disciplined, highly responsible, and passionate about creative advertising, social media, influencer/creator culture, and integrated communications.

Chế độ & Phúc lợi

• Salary from 13.000.000 to 16.000.000 depends on your experience (unlimited if you can show your value at work and demonstrate that).
• 13th-month salary, bonus/commission depends on performance/project.
• Review performance once per year.
• Working in an active, friendly, and enthusiastic environment.
• Continuous professional development plan of hard and soft skills through work and internal/external training courses.
• Basic company’s labor policy completely in accordance with Vietnamese labor law.
• Team-building activities, company trips twice per year.

WORKING TIME & OFFICE LOCATION

• Working time: Monday - Friday, 9:30 A.M to 6:30 P.M
• Working location: District Binh Thanh, HCMC
• For more information: Fanpage: https://www.facebook.com/wearepexple

Giới thiệu PEXPLE

Lưu ý khi nộp hồ sơ

Please send your CV via [email protected] with email subject [Pexple] Apply COPYWRITER / FULL NAME