YouNet Social - Senior Product Marketing Executive

Mô tả Công việc

I. About Younet Social

YouNet Social, a member of YouNet Group, is the  SocialTech Platform Company focusing on building and operating brand-centric and creator-centric communities through VoiceShare and phpFox.

• For brands: YNS provides VoiceShare – the People Media Performance Storage & Activation Platform
• For creators: YNS provides phpFox – a leading platform empowering brands worldwide to build a niche social networks

II. Role Summary

We are seeking a visionary Senior Product Marketing Executive to champion the unique stories of both products. In this hybrid role, you will drive the global narrative for phpFox around "Community Ownership," while simultaneously educating the market on VoiceShare’s value in transforming how brands store and activate People Media assets. You will be responsible for executing compelling content, strategic SEO, and performance-driven campaigns tailored to the distinct growth objectives of each solution.

III. Key Roles & Responsibilities

1. Content Creation & Campaign Support

Dual-Product Storytelling:

• For phpFox (Global): Craft compelling English narratives articulating the unique power of owning niche social networks (e.g., Alumni, EdTech, Fan Communities
• For VoiceShare (Local/Regional): Develop educational content and whitepapers that redefine "People Media" – shifting the market perception from simple "Booking" to "Performance Storage & Activation."
• High-Impact Assets: Produce targeted case studies, solution showcases, and blog posts that demonstrate versatility: from building online communities (phpFox) to optimizing influencer performance history (VoiceShare).
• Visual Communication: Design and produce essential visual assets (graphics, ad creatives, presentation decks) to support B2B sales and marketing campaigns for both platforms.

2. Digital Media & Ads Collaboration

• Work with freelance partners to support content-driven ad campaigns.
• Monitor and interpret Google Ads and digital campaign performance data; provide insights and recommendations (optimization experience is a plus but not required).

3. SEO & Website Optimization

• Write and optimize web content with a strong SEO focus to improve visibility and rankings.
• Ensure that landing pages, blogs, and website updates adhere to SEO best practices.

4. Research & Market Insights

• Conduct research on niche industries with strong demand for social network solutions (phpFox) and analyze pain points regarding data fragmentation in Influencer Marketing (VoiceShare).
• Translate findings into actionable content and campaign directions for phpFox & VoiceShare marketing.

Yêu cầu Tuyển dụng

• 2+ years of experience in digital marketing, product marketing, or content creation.
• Strong product-oriented mindset: proactively exploring the platforms (phpFox/VoiceShare) daily to understand user flows, hidden features, and technical constraints to build authentic marketing narratives.
• Content Excellence: Proven experience in content writing (English is a must for phpFox; proficiency in adapting content for the Local market is required for VoiceShare).
• Basic design skills using tools such as Canva, Photoshop, or similar.
• Solid understanding of SEO best practices for B2B websites.
• Familiarity with Google Ads: able to read and interpret performance metrics.
• Strong ability to work independently and proactively, managing time effectively between two product lines.
• Experience in digital media performance is preferred.

Chế độ & Phúc lợi

• Competitive salary, 13th month salary,
• Premium healthcare insurance 
• 12 days of annual leave & 5 days of sick leave
• Performance appraisals and promotion every year
• Standard health check
• Company trip, Year end party, Team building
• Occasion-based offerings: Birthday, wedding, maternity, …
• Parking support
• Equipment for work (PC / laptop)
• Free in-house entertainment facilities: foosball, book tree, coffee and snack.

Giới thiệu YouNet Group