YouNet AM - Senior Strategic Planner

Mô tả Công việc

I. About YouNet AM

YouNet AM, a member of YouNet Group, is the Data-Driven Advocacy Marketing company in Southeast Asia. We activate authentic influence at scale through data-driven insights and our Qualified Marcom framework, and we prove impact in real-time, full-funnel - showing how every campaign moves consumers from first awareness to lasting loyalty. By auditing, designing, and activating multi-layered advocacy ecosystems - from employees and loyal customers to qualified social voices - we help brands build trust-based communities that speak for them, not just about them. This allows us to provide a precise approach strategy and real-time optimization throughout the entire campaign. As a result, our campaigns deliver both short-term results and long-term value for clients. We not only guarantee a healthy brand presence on social media but also build a strong community of social advocators—individuals who genuinely love the brand and are eager to share positive messages about the brand.

To grow our team in order to expand our client base, currently, we are looking for a Strategic Planner.

II. Who Are We Looking For?

As a Strategic Planner in YouNet AM, your mission is to transform fragmented data into actionable insights that drive social advocacy strategies, shaping real conversations, building brand values and resulting in driving measurable business outcomes. By that, we mean to look for someone who:

• Is equally comfortable with numbers and narratives.
• Enjoys building strategic approaches grounded in social listening data and consumer insight.
• Works with patience, precision, and meticulous attention to detail.
• Thrives in teamwork while also being independent, accountable, and self-driven.
• Values a respectful, supportive, and growth-oriented workplace environment.

III. Roles & Responsibilities

1. Social Data Understanding - 30%

• Capable of reading & analyzing social listening data
• Collaborate with Social Insight team to analyze customer’s insight by using social listening tool

2. Strategic Planning - 70%

• Based on deck research result & social listening data, identify industry context, brand situation, and consumer insights in order to develop effective communication strategies that address client objectives.
• Collaborate closely with Content teams and Account teams to complete proposals, ensuring alignment across approach strategy, content strategy, channel strategy, and a relevant KPI framework.
• Present proposals directly to clients and support the Account team in client meetings by providing consultation on suitable social strategies.
• Coordinate with relevant teams in tracking and reporting project performance.

Report to: Strategic Planning Manager

Yêu cầu Tuyển dụng

1. Background:

• Preferred background in Advertising, Communications, Marketing, PR, Business Administration, Economics or equivalent
• Minimum 1 year of experience in a similar role within an Influencer, Advertising, or Communication agency                       

2. Knowledge:

• Solid understanding of Marketing fundamentals.
• A true netizen (willingly or not) who keeps up with pop culture, youth trends, digital psychology, and has preferences across social media & e-commerce.
• Strong familiarity with analytics and real-time insight sources (e.g., Social trends, Google Trends, social listening dashboards).

3. Skill:

• Strong research and analytical thinking.
• Strategic mindset with the ability to generate clear, logical, and actionable planning ideas.
• Excellent communication in Vietnamese and English, especially in written expression.
• Confident in presentation and debate; able to defend a point of view with logic and clarity.
• High proficiency with PowerPoint (must), Excel, and desk research tools (AI tools, reports, data platforms).                     

4. Personality:

• Demonstrates integrity, collaboration, discipline, and strong ownership.
• A sharp thinker with a down-to-earth, structured, and solution-oriented mindset.
• Naturally curious — always digging deeper to understand things in life.
• Passionate, self-driven, and genuinely invested in the topics you work on.
• Comfortable receiving and giving feedback; committed to growth. 

Chế độ & Phúc lợi

• Competitive salary, 13th month salary, annual BONUS
• Premium healthcare insurance
• 12 days of annual leave & 5 days of sick leave
• Performance appraisals and promotion every year 
• Standard health check
• Company trip, Year end party, Team building
• Occasion-based offerings: Birthday, wedding, maternity, …
• Parking support
• Equipment for work (PC / laptop)
• Free in-house entertainment facilities: foosball, book tree, coffee and snack

Giới thiệu YouNet Group