YouNet Social - Senior Marketing Executive

Mô tả Công việc

I. About YouNet Social

YouNet Social is a member of YouNet Group - the leading SocialTech Group powering Sales, Marketing and Operations.

YouNet Social is a company dedicated to Social Network with a business office in the US and main production in Vietnam. Our people include talented engineers and researchers who love to develop from small items to big Social Network.

We have been in emerging Social Network domain since 2008 with 1,000+ social projects completed, 500+ products. Our social network extensions have been used by more than 10,000 social networks in the world.

Our mission is to empower enterprise to leverage social technologies in business to create more productivity with our YouNet Social Ecosystem.

Currently, we are looking for one Senior Marketing Executive. Join us to write your own success stories!

II. Role Summary:

We are seeking a strategic, creative, and execution-driven Marketer to build and amplify our brand presence in Vietnam, with a focus on engaging brands and agencies through our SocialTech product and service offerings. You’ll own the end-to-end content and campaign strategy across social media, Brandcom platforms, and digital ads, driving inbound leads and building a strong narrative for YouNet Social’s innovation in the market.

III. Key Roles & Responsibilities:

1. Market Awareness & Brand Positioning

• Build and execute marketing strategies to strengthen YouNet Social’s brand presence in VN.
• Create and maintain a consistent brand voice and identity across all platforms.

2. Content Creation & Campaign Management

• Develop engaging content (articles, visuals, posts, video scripts, etc.) for social media, Brandcom blogs, and websites.
• Write copy for paid ads, product campaigns, newsletters, and landing pages.
• Coordinate and schedule content calendars across Facebook, LinkedIn, TikTok, YouTube, and more.

3. Lead Generation & Growth Marketing

• Design and manage inbound lead generation campaigns that drive awareness and qualified interest.
• Manage web content and on-site user experience to ensure landing pages, blogs, and CTAs are optimized for engagement and conversions across the funnel.
• Execute and optimize paid ad campaigns across Facebook, Google, and LinkedIn.
• Monitor and report on lead funnel performance and suggest conversion improvements.

4. Event Marketing

• To engage prospects and partners, plan, promote, and execute online events such as webinars, live Q&As, or product walkthroughs.
• Organize and manage small in-person events (20–50 attendees) such as networking meetups, client roundtables, or product demo sessions.
• Coordinate logistics, content, and promotional activities to ensure event success and lead capture.

 5. Collaborations & Community Engagement

• Partner with business teams to align messaging with sales goals.
• Identify industry events, online forums, or partnerships to boost outreach.
• Foster a community around YouNet’s tools through thought leadership and storytelling.

6. Analytics & Optimization

• Analyze campaign data and digital engagement to refine strategies.
• A/B test content, creatives, and ad formats to maximize ROI.

Yêu cầu Tuyển dụng

• Bachelor’s degree in Marketing, Communications, Business, or related fields.
• 3+ years of experience in digital marketing, content strategy, or growth marketing (preferably in tech or B2B marketing sector).
• Proven track record in content marketing, social media management, and ad campaign execution.
• Strong copywriting skills in both Vietnamese and English.
• Experience with tools like Meta Ads Manager, Google Ads, Tiktok ads, CRM, Canva/Figma, etc.
• Knowledge of inbound marketing principles and lead nurturing funnels.

Giới thiệu YouNet Group