Strategic Planner (IMC)

PURPOSE.ANT cần tuyển vị trí Strategic Planner (IMC) làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh.

Mô tả Công việc

• Working Office: Hai Ba Trung, Sai Gon Ward, HCMC
• Working Time: 9.00 AM - 6.00 PM | Monday - Friday
• Please attach your Portfolio within application for our consideration.

Our dynamic and creative team is looking for a Mid-level Planner to plan, manage, and implement IMC campaigns for big brands in Vietnam.

What You Will Do:

A Strategic Planner is expected to participate in all 4 steps of the Planning process yet fulfill a different level of expectation for each step, focusing on step 3.

STEP 1: EXECUTE

• Study the Client’s brief & align with the supervisor on what to further research.
• Conduct research (category, market, competitors, consumers) to properly understand the Client’s request and crystalize the challenge to focus on.
• Present research findings that help crack the Client’s brief.

KPI’s: Being resourceful & accurate in researching to crack the brief.

STEP 2: ASSIST

• Propose ways of solving the key Challenge & aligning with the supervisor on the strategy to go with.
• Sharing actionable insights about consumers that lead to creative propositions.

KPI’s: Being able to identify actionable insights & knowing how to translate them into creative propositions.

STEP 3: LEAD

• Phasing & Framework: Bringing the big idea to life via relevant communication channels & touch-points with a clear cohesive communication story.
• Communication tactics: Working with specialists (Creative, PR, Social, Media) to propose feasible & detailed ideas for each channel/ touch point.
• Develop detailed plan and maintain the social content calendar ensuring social media content is regular, relevant, and engaging.
• Presentation: Putting together the final proposal to Client & taking charge of revisions afterward.

KPI’s: Effective, cohesive & content-driven planning.

STEP 4: LEARN

• Campaign effectiveness: Observing what works and doesn’t work.
• Media understanding: Knowing the basic principles of media regarding how it affects communication planning.

KPI’s: Can withdraw valuable learnings from campaign executions.

Yêu cầu Tuyển dụng

Success Measurements:

• Experience in a similar role with a key focus on communication planning for about 2 years.
• Good planning, organizational, critical thinking, analytical, problem-solving, and communication skills.
• Strong understanding of the digital-social environment, social media metrics, and best practices.
• Operate with discipline ensuring timely deliverables.
• High attention to detail, careful, hard-working.
• Effectiveness of team collaboration.
• Proactively contribute solutions and ideas to clients' successful launch and business growth.
• Excellent verbal, written, and presentation skills.

Chế độ & Phúc lợi

• Competitive salary and compulsory schemes of social, and health insurance.
• Health care policy included PVI health insurance and annual medical examination.
• Specific career path and opportunities to learn different aspects of the business.
• Dynamic, creative, and open working environment.

Giới thiệu PURPOSE.ANT

Lưu ý khi nộp hồ sơ

Working Office: Hai Ba Trung, Sai Gon Ward, HCMC

Working Time: 9.00 AM - 6.00 PM | Monday - Friday

Application please go to [email protected]

**Please attach your Portfolio within application for our consideration. Thank you.**