Content Marketing Specialist

MVC cần tuyển vị trí Content Marketing Specialist làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh. Chi tiết công việc như sau:

Mô tả Công việc

Content Marketing Specialist (Insight: SAAS or Technology/Digital) 1. Content Strategy Development - Develop and execute a comprehensive content strategy that aligns with our marketing goals and brand voice. - Conduct market research to identify content gaps and opportunities within the SaaS industry. - Collaborate with the marketing team to plan and execute content campaigns. 2. Content Creation - Produce high-quality, engaging, and informative content, including blog posts, whitepapers, eBooks, case studies, infographics, webinars, and video scripts. - Ensure all content is optimized for SEO and follows best practices for readability and user engagement. - Ability to produce the basic visuals (social images) 3. Content Distribution and Promotion - Develop and implement content distribution plans to maximize reach and impact. - Utilize various channels such as social media, email marketing, and content syndication to promote content. - Engage with industry influencers and partners to amplify content reach. 4. Content Performance Analysis - Track and analyze content performance metrics using tools like Google Analytics, SEMrush, and social media analytics. - Generate reports and provide insights to refine content strategies and improve performance. - Conduct A/B testing to determine the effectiveness of different content formats and topics. 5. Audience Engagement - Monitor and engage with our audience across social media platforms, forums, and other digital channels. - Respond to comments, questions, and feedback to foster a community around our brand. - Encourage user-generated content and facilitate conversations that add value to our audience. 6. Collaboration and Cross-Functional Coordination - Work closely with product, sales, and customer support teams to ensure content aligns with product features, updates, and customer needs. - Participate in brainstorming sessions and contribute creative ideas to the overall marketing strategy. - Coordinate with external writers, freelancers, and agencies as needed.

Yêu cầu Tuyển dụng

- Bachelor’s degree in marketing, Communications, Journalism, or a related field - 2-3+ years of experience in content marketing, preferably in the SaaS industry - Proven track record of creating high-quality content that drives engagement and conversions - Strong understanding of SEO, keyword research, and web traffic metrics - Good writing, editing, and proofreading skills - Proficiency with content management systems (e.g., WordPress), social media platforms, and marketing automation tools - Ability to work independently and as part of a team in a fast-paced, dynamic environment - Strong analytical skills and attention to detail - Creative thinker with a passion for storytelling and innovation

Chế độ & Phúc lợi

- Competitive income and bonuses based on job performance; - Full participation in social insurance policies such as health insurance, and others; - Numerous career development opportunities; - Fun and friendly working environment. WORKING HOURS: Monday to Friday: From 09:00 to 18:00 Saturday: From 09:00 to 12:00 Workplace: 48 Hoa Mai, Ward 2, Phu Nhuan District, HCM City

Lưu ý khi nộp hồ sơ

Please send your updated CV to [email protected]