Senior Performance Marketing Manager (CV in English)

Mô tả Công việc

The Purpose of Your Role

As a Performance Marketing Manager, you will be responsible for leading the performance marketing strategy and planning in order to deliver key client and internal campaigns. This includes projecting performance, selection of channels, creation and optimisation of ads on Facebook, Instagram & other ad networks. This role is a highly data-driven role where efficiency is a key objective.

You will work closely with other teams including account management, sales, editorial and design to develop media plans and ad content that enables high performance and high return on investment, helping to improve client delivery, website performance and revenue.

Our Performance Marketing teams are a critical part of our commercial delivery strategy and also audience engagement strategy, and in this role you have the opportunity to impact millions of individuals’ lives and families for the better through providing them ads that inspire and drive them to action.

Your Key Responsibilities

• Strategise and manage the monthly performance marketing budget across paid channels, campaigns, clients & KPIs with the goal of maximizing efficiency of spend.

• Work directly with the commercial team to support the development of KPIs for client campaigns and performance projections, impacting the revenue & profitability of the business directly.

• Manage the performance marketing team to deliver all key projects within timeline and on budget. Looking for more efficient ways to allocate and optimize the budget throughout the month.

• Leverage our first-party data to create custom targeting of audiences for ads to improve the efficiency of spend & improve the ad experience for our audience.

• Directly oversee the set up, implementation and optimisation process for performance marketing ads across social, display and search, ensuring proper set up and delivery.

• Analyze the performance of ads on an ongoing basis to propose improvements to the performance of these campaigns and have a deep understanding of the market, the platforms and the trends to ensure we are always operating effectively and efficiently.

• Partner with third-party advertising networks and agencies from time to time when needed to support the delivery of campaigns and ensure these partners deliver as required.

• Collaborate cross-functionally with other marketing functions including social media, CRM, SEO & PR to ensure alignment of strategies, plans & approach. Work with content teams & design teams as needed to produce assets to deliver your campaigns & ads.

• Report the performance of the marketing spend regularly to the broader teams with suggestions for improvement month on month and innovate to propose more efficient ways of operating and executing.

• Collaborate with the data team to ensure you have on hand the required data flow and analysis needed to perform at the highest level.

• Stay abreast of market dynamics and changes in advertising regulations to ensure we are always compliant with platform policies and privacy regulations.

Your KPIs include

• Budget Management & Control (ROI)

• Client campaign delivery on time & within budget

• Ad spend efficiency & optimisation performance

• Compliance to Hello Health brand guidelines

People and Performance Management

• You ensure the Hello Health Group Core Values, our Purpose and Mission are exemplified in your own behavior and brought to life.

• You fully commit to and implement Performance Management in line with company policy, engaging and leading individuals and the team effectively to meet company goals.

• You ensure that all team members have updated Job Descriptions, MBOs and are fully aware of the expectations of their role and responsibilities.

• You hold regular performance 1-on-1 reviews with direct reports to ensure high levels of staff engagement and delivery on KPIs.

• You actively identify and address the development needs of your team, utilize the learning opportunities available to them on a regional and country level, ensuring your team maximizes their own learning by making use of HHG’s offerings such as the HHG Academy.

• You partner with the HR team to ensure that company policies are implemented and that all employment contracts and practices are compliant with local labor laws.

• You attract, recruit, retain and develop staff to position Hello Health as an employer of choice across departments.

• You ensure projects have sufficient resources to execute within time and budget. If there are no internal resources, you establish relationships with freelancers and agencies to support project execution.

Your KPIs include

• Recruitment on time and on budget

• Full implementation of Performance Management

• Full implementation of company policies

• Staff engagement survey scores

• Turnover/Attrition

Yêu cầu Tuyển dụng

Who We Want

• 3-5+ years of experience managing performance marketing channels across multiple platforms or brands. Experience in both platform and agency environments is valued.

• Bachelor’s degree in a relevant field of study, with a proven track record of self-learning, development and maintaining necessary skills as the industry evolves.

• Direct hands-on execution and management experience of advertising media budgets, with experience running ads across multiple platforms (Facebook & Instagram Ads, YouTube, TikTok, Zalo, LINE, etc.).

• Experience optimizing monthly performance ad budgets across channels and teams, with a proven track record of improving efficiency.

• In-depth knowledge of key performance metrics related to paid marketing campaigns, including ROAS, CAC, LTV, PPC.

• Creative mindset with examples of creative ideas brought to life across media channels, from conceptualization to execution and performance management.

• Passion for healthcare and an ambition to drive impact through social media and content that inspires and engages audiences.

• Innovative mindset with strong attention to detail and data-driven thinking, along with experience utilizing various data tools including Google Analytics, Data Studio, FB Ads Manager & Google Ads.

What Hello Health Group Offers

We are passionate individuals who are driven to succeed. Our work culture is characterized by strong team spirit, high levels of openness and innovation, and strong collaboration across fields.

We value the freedom of an entrepreneurial company and are looking for like-minded, ambitious professionals who have the desire to build something new and actively support our young company in its journey toward growth and success.

You will love working here!

• Competitive salary package.

• Professional and open working environment – culturally integrating the best of Western and Southeast Asian cultures to create an energetic, commercial and fun working atmosphere.

• Opportunities to improve English skills within an international team – English is the official language in all Hello Health offices.

Do you think you’ve got what it takes? Apply now!

Chế độ & Phúc lợi

• Chế độ bảo hiểm.

• Chế độ thưởng.

• Chăm sóc sức khỏe.

• Đào tạo.

• Tăng lương.

• Phụ cấp thâm niên.

• Nghỉ phép năm.

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