Senior Paid Marketing Executive (CV in English)

Mô tả Công việc

The Purpose of Your Role

As a Performance Marketing Executive, you will be responsible for executing performance marketing strategies and plans to deliver key client and internal campaigns. This includes performance forecasting, channel selection, creation and optimisation of ads across Facebook, Instagram and other advertising networks.

This role is highly data-driven, with efficiency as a key objective. You will work closely with teams including account management, sales, editorial and design to develop media plans and ad content that drive high performance and return on investment, helping to improve client delivery, website performance and revenue.

Our Performance Marketing teams play a critical role in both our commercial delivery strategy and audience engagement strategy. In this role, you have the opportunity to positively impact millions of individuals and families by providing ads that inspire and encourage meaningful action.

Your Key Responsibilities

• Manage the monthly performance marketing budget allocated across paid channels, campaigns, clients and KPIs with the goal of maximizing spend efficiency.

• Work directly with the commercial team to support the development of client campaign KPIs and performance projections, contributing directly to business revenue and profitability.

• Deliver key projects within timelines and budgets while identifying more efficient ways to allocate and optimize budgets throughout the month.

• Leverage first-party data to create custom audience targeting strategies, improving spend efficiency and enhancing the ad experience for audiences.

• Set up, implement and optimize performance marketing campaigns across social, display and search channels, ensuring proper setup and delivery.

• Continuously analyze ad performance to recommend improvements and maintain a strong understanding of market trends, platforms and industry developments to ensure effective and efficient operations.

• Work with third-party advertising networks and agencies when needed to support campaign delivery and ensure partners meet requirements.

• Collaborate cross-functionally with other marketing functions including social media, CRM, SEO and PR to ensure alignment of strategies, plans and approaches. Work with content and design teams to produce campaign assets when needed.

• Regularly report campaign performance to broader teams, provide improvement recommendations and propose more efficient approaches to campaign execution.

• Collaborate with the data team to ensure access to the necessary data flows and analysis required to achieve optimal performance.

• Stay updated on market dynamics and changes in advertising regulations to ensure compliance with platform policies and privacy regulations.

Your KPIs Include

• Budget Management & Control (ROI).

• Client campaign delivery on time and within budget.

• Ad spend efficiency & optimisation performance.

• Compliance with Hello Health brand guidelines.

Yêu cầu Tuyển dụng

Who We Want

• Minimum 1 year of experience running performance marketing campaigns across multiple platforms or brands. Experience in both platform and agency environments is valued.

• Bachelor’s degree in a relevant field of study, with a proven track record of self-learning, development and maintaining necessary skills as the industry evolves.

• Direct hands-on execution and management experience of advertising media budgets, with experience running ads across multiple platforms (Facebook & Instagram Ads, YouTube, TikTok, Zalo, LINE, etc.).

• Experience optimizing monthly performance ad budgets across channels and teams, with a proven track record of improving efficiency.

• In-depth knowledge of key performance metrics related to paid marketing campaigns, including ROAS, CAC, LTV and PPC.

• Creative mindset with examples of creative ideas brought to life across media channels, from conceptualization to execution and performance management.

• Passion for healthcare and an ambition to drive impact through social media and content that inspires and engages audiences.

• Innovative mindset with strong attention to detail and data-driven thinking, along with experience using various data tools including Google Analytics, Data Studio, FB Ads Manager and Google Ads.

What Hello Health Group Offers

We are passionate individuals who are driven to succeed. Our work culture is characterized by strong team spirit, high levels of openness and innovation, and strong collaboration across functions.

We value the freedom and entrepreneurial spirit of our company, and we are looking for like-minded, ambitious professionals who have the desire to build something new and actively support our young company in its journey toward growth and success.

You will love working here!

• Competitive salary package.

• Professional and open working environment – integrating the best of Western and Southeast Asian cultures to create an energetic, commercial and enjoyable workplace.

• Opportunities to improve English skills within an international team – English is the official language across all Hello Health offices.

Chế độ & Phúc lợi

• Chế độ bảo hiểm.

• Chế độ thưởng.

• Đào tạo.

• Tăng lương.

• Phụ cấp thâm niên.

• Nghỉ phép năm.

Giới thiệu Hello Bac Si