Senior Media Planner

Mô tả Công việc

- Purpose of the job: The Senior Media Planner is to provide day-to-day focal point to the account. He/she is expected to have day-to-day responsibility for assigned accounts and is expected to have an understanding of the client’s overall business and marketing objectives. He/she is the steward of the integrated planning process and provides mid-level strategic recommendations to the senior media team and/or client. He/she is expected to have a strong working knowledge of media and research. He/she is expected to be an active participant on the business; consistently engaging and contributing ideas and insights that benefit our business/clients. - Key responsibilities and accountabilities: (or 'Duties') Media Planning and Execution: • Aids in the creation of client media objectives and strategies • Creates and maintains media plan flowcharts and media buy authorizations based on clients’ various initiatives • Maintains media budgets or media spend summaries • Keep abreast of all invoice, billing and delivery issues; know when to escalate discrepancies to supervisors • Writes POVs as needed and evaluate media types / outlets • Compiles reports of competitive market/media information for each brand/category • Manage added value / merchandising components of media buys • Meet with media reps and coordinate with other Carat specialty units as required • Work with internal finance & client to proceed billing & related paperwork Client & Internal Relationships: • Manage day-to-day client interaction • Manage expectations of clients and deliverables • Assist Manager in advising clients on best ways to integrate media into their advertising and marketing programs • Assist Manager in growing business opportunities within current clients • Keeps up with the latest trends in media • May be responsible for informing team/client of new opportunities or issues • Participates and leads, if appropriate, face to face client and vendor meetings • Builds positive relationships with internal and external teams and sets good example for assistant level • Assess problems and concerns in a systematic, logical and rational manner • Proactively resolve issues, know when to and to whom to escalate • Provide guidance to team members nurture/promote team environment • Assist in the training of junior team members • May be responsible for working with Manager to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budge • May be responsible for constructing and delivering accurate, honest and timely performance management documents • Capable of managing multiple deliverables and ability to seamlessly transition among them

Yêu cầu Tuyển dụng

Communications Skills: • Expresses oneself clearly and concisely in oral communications • Writes in a clear, compelling and concise manner • Organizes ideas and information logically and sequentially • Assists in the development of media presentations and tactical POVs, as needed • Develop client reports that are clear, compelling and persuasive • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc. Qualifications: • University graduate • Minimum 2-3 years of integrated media planning/ buying experience • Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum • Strong analytical skills, ability to relate results to client business objectives • Balanced ability to perform analytically and creatively • Media vendor negotiation experience • Well organized multi-tasker able to work independently • Good English and interpersonal communication, secondary language skills a plus • Good Team player • Detail-minded and able to work under pressure • Ability to work with numbers • Good PC skills, especially excel and PowerPoint The ideal planner should be well versed in the following tools: • Google Ad Words • Facebook Power Editor • Double-click Tag Manager • Google Analytics

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