Senior Ecommerce Analyst

Mô tả Công việc

Objective of role: The Senior Ecommerce Analyst will be responsible for analyzing complex ecommerce and marketing data, generating insights, and providing strategic recommendations to drive Ecommerce effectiveness and business growth.

Detailed responsibilities/accountabilities

Analyst

• Conduct in-depth analysis of website, Ecommerce campaigns, customer behavior, Ecommerce trends, and competitive landscape to identify growth opportunities and provide actionable insights.

• Utilize advanced statistical analysis techniques and predictive modeling to support Ecommerce Manager in developing data-driven ecommerce strategies (including marketing for Ecommerce).

• Collaborate with the Marketing team to analyze customer journeys across online and offline channels in order to plan and execute the Omnichannel vision.

• Collaborate with related teams to analyze product performance on the website and work with the Marketing team to promote relevant products to drive Ecommerce sales performance.

Report and Tracking

• Collaborate with Ecommerce Manager and Marketing to define key performance indicators (KPIs) and establish measurement frameworks to track and evaluate effectiveness.

• Develop and maintain dashboards and reports to monitor key metrics and Ecommerce marketing performance.

• Conduct Ecommerce research and customer segmentation analysis to identify target audiences and analyze benchmarking data.

Planning

• Stay up to date with industry trends, emerging technologies, and best practices in Ecommerce and Marketing analytics, and incorporate them into action plans for Ecommerce strategy implementation.

• Coordinate with Marketing to build plans based on analytical insights and propose initiatives to improve Ecommerce performance.

• Coordinate with Marketing in building, managing, and operating CDP & CRM systems to deliver a seamless customer experience across online and offline channels.

Yêu cầu Tuyển dụng

• Bachelor's degree in Marketing, Business, Statistics, or a related field.

• Có 5-7 năm kinh nghiệm trong lĩnh vực Marketing, Ecommerce, Business Intelligence, Data Analytics hoặc các lĩnh vực liên quan.

• Có kinh nghiệm về Ecommerce, CDP, data-driven marketing, analytics và digital transformation.

• Kỹ năng lập kế hoạch và phân tích xuất sắc.

• Có kinh nghiệm sử dụng các nền tảng trực quan hóa dữ liệu như Tableau, Power BI để xây dựng báo cáo và dashboard.

• Có tư duy chiến lược và khả năng kết nối các phát hiện từ phân tích dữ liệu với mục tiêu marketing tổng thể.

• Thành thạo Microsoft Office và giao tiếp tiếng Anh.

• Có khả năng làm việc trong môi trường nhịp độ nhanh với thời hạn gấp.

• Ưu tiên ứng viên có kinh nghiệm với Salesforce Marketing Cloud.

Chế độ & Phúc lợi

• Competitive salary.

• Career advancement opportunities.

• Participation in internal training programs.

• 24/7 insurance coverage for you and your family.

• Annual health check-ups.

• Team building activities.

• Happy Hour and internal bonding events.

Giới thiệu Norbreeze Collective Asia

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Languages: English