Senior CRM Executive

Mô tả Công việc

Objective of role: In this role, you will be responsible for the management of the loyalty program and CRM portfolio to help Pandora achieve continuous growth in the Vietnam market. You should be familiar with advanced customer segmentation, set a data-driven strategy for repeat customer growth, define metrics and KPIs, improve customer experience, and grow the lifetime value of the growing customer base. Working closely with all internal departments and external CRM partners to ensure loyalty programs operate effectively across all aspects of the business.

Detailed responsibilities/accountabilities

Planning and Executing

• Plan CRM strategies designed to attract and retain customers while expanding the brand’s reach and boosting consumer loyalty.

• Work closely with other departments to implement CRM campaigns effectively across all channels.

• Brief the Graphic Designer and Copywriter on upcoming CRM campaigns.

• Collaborate closely with the Brand team to deliver targeted communication campaigns across email, ZNS, SMS, and social media.

• Support customer care activities including email communications, direct mail, phone lists for exclusive events, new collection launches, press events, etc.

• Coordinate with Sales and Merchandise teams to drive sales promotions and customer loyalty programs.

• Build and operate the CDP system, ensuring data synchronization and analysis.

Partnership

• Build and maintain relationships with existing and potential partners (e-wallets, barter partners, etc.).

• Explore cross-sell and upsell opportunities from existing partner accounts while aligning with partners’ business and strategic needs.

Reporting

• Monitor daily campaign performance trends and proactively identify and address underlying causes.

• Set KPIs to evaluate campaign effectiveness, generate insights and recommendations, and communicate findings clearly to support business decisions and future campaign optimization.

Yêu cầu Tuyển dụng

• Bachelor’s Degree.

• Có 2-4 năm kinh nghiệm trong lĩnh vực Marketing, CRM, Loyalty hoặc các lĩnh vực liên quan.

• Có kinh nghiệm về CRM, data-driven marketing, analytics và digital transformation.

• Thành thạo Microsoft Office và giao tiếp tiếng Anh.

• Kỹ năng lập kế hoạch và phân tích xuất sắc.

• Có khả năng làm việc trong môi trường nhịp độ nhanh với thời hạn gấp.

• Tổ chức công việc tốt, có kinh nghiệm quản lý và cân bằng nhiều dự án cùng lúc.

Chế độ & Phúc lợi

• Competitive salary.

• Career advancement opportunities.

• Participation in internal training programs.

• 24/7 insurance coverage for you and your family.

• Annual health check-ups.

• Team building activities.

• Happy Hour and internal bonding events.

Giới thiệu Norbreeze Collective Asia

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Languages: English