YouNet Group - Chief Business Officer (CBO)

Mô tả Công việc

I. About YouNet Group

YouNet Group is the pioneering Data Intelligence Group for Marketing, Communication & Brand Performance, unifying Social, E-commerce, and Martech intelligence to measure real marketing effectiveness. We are now transforming into The Measure Group — an integrated ecosystem combining Data Intelligence and Agency Impact to deliver measurable outcomes for brands and businesses across Southeast Asia. Beyond data and creativity, YouNet Group is also pioneering a Trust-based Marcom Philosophy — a regional movement that aims to rebuild authentic connection and measurable trust between brands and consumers in Southeast Asia.

We are looking for a Chief Business Officer (CBO) who will work alongside the Group CEO to translate this Trust-based Marcom Philosophy into actionable commercial frameworks, measurable growth strategies, and sustainable business impact for the region. The CBO is a key executive responsible for driving Group-wide commercial growth, integration, and innovation across the Data and Agency clusters. This role goes beyond sales leadership — it’s about orchestrating synergy between Data Intelligence and Agency execution, turning measurement and measurable trust into a sustainable competitive advantage for the Group. The mission of this role is to transform YouNet Group from a collection of strong business units into one integrated, measurable commercial engine — where data powers creativity, and creativity proves business impact.

II. Roles & Responsibilities

1. Group Commercial Strategy & Ecosystem Growth

• Lead Group-level revenue strategy across all companies (Data and Agency clusters).
• Align and integrate the Group commercial system — “One Pipeline, One Measurement.”
• Balance between short-term topline (unit revenue) and long-term ecosystem advantage.

2. Data–Agency Integration & GTM Innovation

• Build Integrated Go-To-Market (GTM) models that combine Data assets (e.g., SBHI, YMI, MeasureLab, Marketing Lab innovations) with Agency execution (Mango, YouNet AM, Fanscom).
• Design commercial frameworks that maximize total Group revenue, not just individual P&L.
• Oversee innovation commercialization with both product revenue and service uplift impact.

3. Regional Expansion & Strategic Partnerships

• Lead YouNet Group’s expansion across SEA markets (Thailand, Indonesia, Malaysia, Singapore, Philippines) and, in later phases, into Korea, Taiwan, India, and Japan via set-up or joint-venture.
• Develop and execute partnership, JV, or M&A plans to extend market reach.
• Represent YouNet in regional and international forums to build alliances and reputation.

4. Group-Level Business Operations

• Oversee the Group’s consolidated pipeline, forecast, and revenue visibility dashboard.
• Co-own Group P&L targets with the CFO and monitor synergy KPIs between companies.
• Chair the Group Commercial Council (MDs, BD Heads, Finance) to ensure coordination and accountability.

5. Positioning & Thought Leadership

• Elevate YouNet’s brand positioning as the regional Authority in Measurable Marcom.
• Drive the success of key Group platforms such as BSI Awards, YMI & YMI Awards, SBHI, and Measure Conference SEA.
• Collaborate with Marketing and CEO for regional PR and leadership visibility.

6. Leadership & Culture

• Embed a “Measurement-First, Collaboration-Always” culture across business clusters.
• Coach and build the next generation of Business Directors capable of leading regional operations.
• Promote the principle of “Group-first, Unit-second” in decision-making and reward systems.

Report to: Group CEO
Promotion: Can be promoted to Group CEO

Yêu cầu Tuyển dụng

• 10+ years in senior commercial, business leadership, or regional growth roles in Marketing, Data, or Technology.
• Proven success in cross-unit integration or ecosystem commercialization.
• Strong in GTM design, M&A/partnership execution, and measurable growth leadership.
• Excellent strategic communication and executive influencing skills.
• Fluent in English; experience in SEA market expansion is a plus.

Chế độ & Phúc lợi

• Competitive salary, performance-based bonus, ESOP, and investment options in Group ventures.
• Premium healthcare insurance 
• 12 days of annual leave & 5 days of sick leave
• Performance appraisals and promotion every year
• Standard health check
• Company trip, Year-end party, Team building
• Occasion-based offerings: Birthday, wedding, maternity, etc. 
• Parking support
• Equipment for work (PC / laptop)
• Free in-house entertainment facilities: foosball, book tree, coffee, and snacks

Giới thiệu YouNet Group