BRAND & COMMUNICATION STRATEGY TRAINEE

Golden Communication Group cần tuyển vị trí BRAND & COMMUNICATION STRATEGY TRAINEE làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh. Chi tiết công việc như sau:

Mô tả Công việc

• Help the strategy & planning team gather and analyze primary and secondary research to uncover valuable insights about the category, brand, culture, and consumers, then translate findings into compelling presentations and strategic recommendations.

• Contribute to the creation of strategy, creative briefs, and impactful presentations.

• Work closely with creative teams, providing inspiration and guidance throughout the ideation process.

Yêu cầu Tuyển dụng

• A curious, perceptive, and hands-on approach to problem-solving.

• A proactive self-starter with strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously, even under tight deadlines and pressure.

• A positive and inspiring team player who brings fresh perspectives and creative thinking.

• Foundational knowledge of consumer research methodologies, including both quantitative and qualitative approaches.

• Experience in IMC and brand strategy, along with a strong interest in nutrition and technology, is a plus.

If interested, please email to [email protected] your CV and prove that you have what it takes through 1 of the 2 assignments below.

Your deadline is 23/03/2025:

ASSIGNMENT 1: Mom & baby industry understanding

Objective: Analyze how three leading Mom & Baby brands communicate their brand values and product benefits.

Tasks:

• Brand selection & rationale: identify three leading Mom & Baby brands and justify why these brands are market leaders

• Collect data on brand messaging across social media and digital platforms.

• Identify key content pillars and communication styles.

• Compare engagement levels and audience interaction trends.

• Provide insights on effective communication strategies for the category.

ASSIGNMENT 2: Gen Z’s Brand Perception & Decision-Making Across Key Industries

Objective:

Analyze how Gen Z engages with brands in three key industries and what drives their purchasing decisions.

Tasks:

• Choose three industries relevant to Gen Z (such as: fashion, beauty, tech) and justify their significance based on Gen Z’s interests and behaviors.

• Identify factors influencing Gen Z’s choices (e.g: sustainability, personalization, digital experience).

• Compare how these factors shape brand perception across industries.

• Analyze how brands in these industries engage Gen Z via social media, e-commerce, and influencers.

• Provide suggestions to enhance brand relevance and engagement with Gen Z.

Chế độ & Phúc lợi

• Hands-on experience working with real-world marketing campaigns.

• Mentorship from experienced professionals in the industry.

• Networking opportunities with top brands and agencies.

• Potential for full-time employment after the internship.

Lưu ý khi nộp hồ sơ

📩 How to Apply?
Send your CV to [email protected] with the subject [Internship Application] - [Position] - [Your Name].

🔥 Join us and gain hands-on experience in the dynamic world of marketing and advertising!