YouNet Group - Digital Specialist

Mô tả Công việc

I. About Younet Group

YouNet is the Pioneering Data Intelligence Group for Digital Commerce in South East Asia — the first to own and unify both Social and E-commerce data platforms, transforming them into integrated intelligence systems that deliver both Actionable Insights and Solutions for digital commerce. Founded in Vietnam and the United States, YouNet has evolved into a multi-entity group of 7 specialized companies — each contributing deep expertise in social listening & social media research, E-commerce intelligence, social advocacy marketing, creative communication, community engagement, and enterprise platforms. At the heart of our value lies integration: we connect Social and E-commerce data with technology, creativity, and execution to help brands grow smarter and faster in the digital economy.

II. Key Roles & Responsibilities

1. Website Management & Development (30%)

• Oversee the operation, maintenance, and stability of the Group‘s WordPress-based website system.
• Spearhead the development of new websites and professional landing pages for products, services, and marketing campaigns as required.
• Execute timely and accurate updates of content, visuals, and website structure based on internal requests

2. Digital Advertising & Media Performance (40%)

• Develop, execute, and manage paid advertising campaigns across key channels, including Google, Facebook, TikTok, and LinkedIn.
• Effectively manage and allocate advertising budgets, closely monitoring key metrics (CPC, CPA, CPL, ROAS, etc.).
• Continuously track, analyze data, and optimize campaign performance (creatives, targeting, bidding) to achieve KPIs.

3. SEO Planning & Optimization (15%)

• Conduct keyword research, competitor analysis, and build a comprehensive SEO strategy (on-page & off-page) for the website ecosystem.
• Implement on-page SEO best practices and coordinate off-page initiatives.
• Monitor keyword rankings, organic traffic, and propose continuous improvement plans.

4. Digital Platform & Tools Management (15%)

• Centrally manage key digital accounts: Business Manager (Facebook), TikTok Ads, Google Ads, Google Analytics, Mailchimp, Ladipage, Wordpress, etc.
• Proactively research, trial, and recommend new digital tools, platforms, and AI solutions to enhance operational efficiency.
• Handle all matters related to payments, subscription renewals, and user access management for team members.
• Prepare periodic reports on tool usage and effectiveness.

Report to: PMO Head

Yêu cầu Tuyển dụng

• A minimum of 2 years of proven experience in a similar role is required.
• Hands-on experience in planning and executing multi-channel media performance campaigns, with strong data analysis and optimization skills.
• Proficiency with website/landing page builders such as Ladipage, Elementor, or other WordPress Page Builders is mandatory.
• Competency in basic design tools (e.g., Photoshop, Canva, Adobe Illustrator).
• Experience with data visualization tools like Looker Studio or Power BI is a significant advantage.
• Basic knowledge of HTML for website customization is a plus.

Other Requirements

• A genuine passion for technology, a proactive mindset for self-learning, and a drive to stay updated with new digital marketing trends and tools.
• Strong logical thinking, with the ability to multitask and prioritize effectively in a fast-paced environment.
• Excellent problem-solving skills and a high sense of responsibility.

Chế độ & Phúc lợi

• Competitive salary, 13th month salary,
• Premium healthcare insurance 
• 12 days of annual leave & 5 days of sick leave
• Performance appraisals and promotion every year
• Standard health check
• Company trip, Year end party, Team building
• Occasion-based offerings: Birthday, wedding, maternity, …
• Parking support
• Equipment for work (PC / laptop)
• Free in-house entertainment facilities: foosball, book tree, coffee and snack.

Giới thiệu YouNet Group