Mango Digital - Senior Strategic Planner

Mô tả Công việc

I. About Mango Digital

Mango Digital, a member of YouNet Group, is the pioneering Data-powered, Social-first Creative Agency. At Mango Digital, we believe effective brand storytelling must begin with understanding - understanding people, culture, and the social signals that shape them. As a creative agency powered by data and rooted in social insight, Mango Digital transforms real-time conversations into meaningful creative solutions. We decode culture, track shifts in behavior, and craft content that connects emotionally - while staying aligned with business performance. Mango Digital operates under the Qualified Marcom framework - ensuring every idea is grounded in real signals, measured by qualified metrics, and optimized for true marketing effectiveness. From campaign ideation to execution, our work is made to matter - and made to move.

We are looking for a Senior Strategic Planner to join our dynamic team!

II. Roles & Responsibilities

1. Planning (85%):

Overview:

• Take lead the Planning stage, balance the creative side of the advertising agency and the business side of the client side.
• Come up with Digital & Social-led communication plan to address marketing objective and business objective of clients, and be able to deploy it across multi-touchpoints as integration campaigns with PR, Activation, Digital Media…
• Imply understanding of current and emerging Social/ Digital Communication platforms, Trending Topics, Trending Creative Formats and Consumer’s Usages & Behaviors for optimal deployment plan.
• Imply creative methodology of Mango Digital for relevant campaign objectives with given guidelines.
• Self Update new news, knowledge, skills and trending topics related to strategic communication, TA understanding and Digital - Social Media.

Pre-Campaign (Strategic) Planning: (60%)

• Mindfully conduct the research queries and work closely with Internal Teams such as Account team, YouNet Group Team/ Data Analyst to explore the relevant insights.
• Come up with strategic and clear communication approach with good rationales, debrief Creative Team with campaign framework/channel mix. Consolidate deck together with Creative, Account Team and lead presentation.
• Overview and set up the effective campaign‘s measure of success that answer the campaign’ objectives / campaign’s goals.

Campaign Measurement & Report: (20%)

• Review and report campaigns to clients and take key learning for the next campaigns/plans.
• Pro-actively follow up with status of Project‘s execution to suggest relevant learnings & implications for Report. 

Other Tasks: (5%)

• Proceed case study submissions for Advertising Awards of Mango Digital, together with Account Team & Creative Team. 

2. Project Consultancy (15%)

• Following the campaign from planning to execution, proactively consult clients / Internal teams to optimize campaign performance along the way

Yêu cầu Tuyển dụng

1. Education: 

• Bachelor‘s degree in Economics, Marketing or related field.

2. Knowledge:

• Experience in many industries such as: dairy, FMCG, F&B, insurance, smartphones, digital wallet, banking, electronics, home aplliances, etc.
• Good understanding the diversity of data points across digital & social media platforms. 

3. Skill:

• Good understanding of Digital & Social Communication Platforms in term of Operation and Consumer Usage & Behaviors that know-how to deploy communication plan on across multi-touchpoints, online & offline integration.
• Be able to use diversified analytic tools (Social Listening tool, Social Analytic Tools, Google Analytics, Influencer Marketing tools...) for proactively conducting insight findings and campaign performance evaluation.
• Have good analytical skills and can deal with both numbers and words analysis
• Be able to ensure the quality of campaigns from concept can be fully delivered in execution phases 
• Excellent organizational, time management and multitasking skills
• Constructive & Open Minded in mutual communication and interpersonal skills to communicate effectively with line manager (planning director), internal team and external people
• Ability to work effectively in "Agency side" high pressure & with cross-functional teams
• Collaborative in teamwork
• Proactive and solution-driven
• Flexible and sustainable 

4. Experience:

• At least 3-4 years experience in marketing field or related position
• Have an experience in social listening is an advantage
• Previous market research exposure is an advantage
• Any other experience to prove that you can do the job well

5. Personality:

• Respectively Confident  
• Possess high level of reliability, integrity and personal ethics
• Collaborative, innovative, flexible
• Dedication
• Be trusted, adaptable and proactive attitude  
• Empathy 

Chế độ & Phúc lợi

• Competitive salary, 13th month salary, annual bonus.
• Premium healthcare insurance
• 12 days of annual leave & 5 days of sick leave
• Performance appraisals and promotion every year
• Standard health check
• Company trip, Year end party, Team building
• Occasion-based offerings: Birthday, wedding, maternity,…
• Parking support
• Equipment for work (PC / laptop)
• Free in-house entertainment facilities: foosball, book tree, coffee and snack.

Giới thiệu YouNet Group