Mango Digital - Senior Strategic Planner

YouNet Group cần tuyển vị trí Mango Digital - Senior Strategic Planner làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh. Chi tiết công việc như sau:

Mô tả Công việc

I. About Mango Digital

Mango Digital is a member of YouNet Group - the leading SocialTech Group powering Sales, Marketing and Operations. Mango Digital is the pioneering Creative Agency powered by data intelligence. Our competitive edge is rooted in data intelligence. To provide results-driven marketing solutions and maximize our client’s ROI, we offer in-depth insights into social user behavior, barriers, and triggers to enhance planning efforts. Moreover, we provide comprehensive SocialTrend analysis to facilitate brand-user engagement and meticulous identification of a pool of qualified social users for precise targeting.

II. Roles & Responsibilities

1. Planning (85%):

a. Overview:

• Take lead the Planning stage, balance the creative side of the advertising agency and the business side of the client side.
• Come up with Digital & Social-led communication plan to address marketing objective and business objective of clients, and be able to deploy it across multi-touchpoints as integration campaigns with PR, Activation, Digital Media…
• Imply understanding of current and emerging Social/ Digital Communication platforms, Trending Topics, Trending Creative Formats and Consumer’s Usages & Behaviors for optimal deployment plan.
• Imply creative methodology of Mango Digital for relevant campaign objectives with given guidelines.
• Self Update new news, knowledge, skills and trending topics related to strategic communication, TA understanding and Digital - Social Media. 

b. Pre-Campaign (Strategic) Planning: (60%)

• Mindfully conduct the research queries and work closely with Internal Teams such as Account team, YouNet Group Team/ Data Analyst to explore the relevant insights.
• Come up with strategic and clear communication approach with good rationales, debrief Creative Team with campaign framework/channel mix. Consolidate deck together with Creative, Account Team and lead presentation.
• Overview and set up the effective campaign‘s measure of success that answer the campaign’ objectives / campaign’s goals.

c. Campaign Measurement & Report: (20%)

• Review and report campaigns to clients and take key learning for the next campaigns/plans.
• Pro-actively follow up with status of Project‘s execution to suggest relevant learnings & implications for Report. 

d. Other Tasks: (5%)

• Proceed case study submissions for Advertising Awards of Mango Digital, together with Account Team & Creative Team. 

2. Project Consultancy (15%)

• Following the campaign from planning to execution, proactively consult clients / Internal teams to optimize campaign performance along the way

Yêu cầu Tuyển dụng

1. Education: 

• Bachelor‘s degree in Economics, Marketing or related field.

2. Knowledge:

• Experience in many industries such as: dairy, FMCG, F&B, insurance, smartphones, digital wallet, banking, electronics, home aplliances, etc.
• Good understanding the diversity of data points across digital & social media platforms. 

3. Skill:

• Good understanding of Digital & Social Communication Platforms in term of Operation and Consumer Usage & Behaviors that know-how to deploy communication plan on across multi-touchpoints, online & offline integration.
• Be able to use diversified analytic tools (Social Listening tool, Social Analytic Tools, Google Analytics, Influencer Marketing tools...) for proactively conducting insight findings and campaign performance evaluation.
• Have good analytical skills and can deal with both numbers and words analysis
• Be able to ensure the quality of campaigns from concept can be fully delivered in execution phases 
• Excellent organizational, time management and multitasking skills
• Constructive & Open Minded in mutual communication and interpersonal skills to communicate effectively with line manager (planning director), internal team and external people
• Ability to work effectively in "Agency side" high pressure & with cross-functional teams
• Collaborative in teamwork
• Proactive and solution-driven
• Flexible and sustainable 

4. Experience:

• At least 3-4 years experience in marketing field or related position
• Have an experience in social listening is an advantage
• Previous market research exposure is an advantage
• Any other experience to prove that you can do the job well

5. Personality:

• Respectively Confident  
• Possess high level of reliability, integrity and personal ethics
• Collaborative, innovative, flexible
• Dedication
• Be trusted, adaptable and proactive attitude  
• Empathy 

Chế độ & Phúc lợi

• Competitive salary, 13th month salary, annual bonus.
• Premium healthcare insurance
• 12 days of annual leave & 5 days of sick leave
• Performance appraisals and promotion every year
• Standard health check
• Company trip, Year end party, Team building
• Occasion-based offerings: Birthday, wedding, maternity,…
• Parking support
• Equipment for work (PC / laptop)
• Free in-house entertainment facilities: foosball, book tree, coffee and snack.