Strategic Planner (English is a MUST)

Mô tả Công việc

• The Strategic Planner will work with the Board of Directors in setting the strategic objectives of any content marketing campaign.
• You will collaborate closely with the account management and creative teams.
• You will also be required to present your content strategies to clients during new business pitches.
• Collaborate with Digital Marketing Executive to implement and evaluate campaigns.
• Identifying potential problems and devising ways to rectify them.
• Liaising with senior members of staff to receive feedback and create improvements to strategies.
• You will be the agency’s lead on HubSpot execution and best practice - reporting your latest learnings, trends and technical updates to the rest of the team.
• As WCC’s go-to strategic planner, you will frequently work on new business prospects with the Managing Director and help pitch We Create Content strategies to clients as part of the sales team.
• This role will be reporting to the General Director.

Yêu cầu Tuyển dụng

1. Key responsibilities:

• Conduct in-depth research to identify consumer preferences and market opportunities to support content strategies.
• Craft content and inbound marketing strategies for WCC and its clients based on business objectives and SMART Goals.
• Absorbing client brief to understand their business objectives.
• Defining keywords - SEO strategy.
• Overseeing client interviews to develop pain point.
• SEO Auditing existing content to improve Google rankings.
• Working with the Brand Editor to produce content and inbound marketing strategies for We Create Content and its client portfolio.
• Work with the Digital Marketing Executive to set and reach KPIs that will mean client success and, essentially, retainer renewals.
• Oversee seamless execution of content and inbound marketing strategies by working closely with account management, digital marketing and creative teams.
• Track and measure content and inbound marketing outcomes including engagement, leads, sales and ROI and evolve future strategies accordingly.
• Identify link-building opportunities.
• Analyse results of social media ad strategies in relation to content promotion and distribution.
• Be on top of trends in content and inbound marketing.
• Be an indispensable part of the WCC New Business Team by executing research, defining content/ inbound marketing strategies, and presenting to clients.
• Champion inbound marketing best practice among agency colleagues.

2. Successful candidates will have:

• A proven track record in developing strategic plans that benefit the client.
• Ability to get on with projects, take initiative, ownership and responsibility.
• A research-led and strategic approach to all client briefs.
• Experience in creating content and inbound strategies and pitching them.
• An eye on client budgets to ensure WCC’s strategies are as achievable as they are ambitious.
• Management and collaborative skills to ensure the strategy and best practice is adhered to during execution.
• A good knowledge of the media and different platform and how strategy planning influences it.
• First class attention to detail and the hunger to do better, always.
• Clear communication both verbally and written, in English and Vietnamese.

Chế độ & Phúc lợi

• Competitive salary.
• Bonus according Remuneration Policies and Year – end business result and performance working.
• Adjust salary annually.
• Join in teambuilding, the birthday of employee monthly, year-end party, the birthday of company...
• Contribute your opinion and be valued by management and colleagues.
• Be recognized (via career enhancement) for your working dedication and achievements.
• Enjoy modern working facilities.
• Happy Hour every Friday to "chill" at a cozy bar corner, light snacks available to all staff every day.
• Succeed as part of a young, motivated and successful team.

Giới thiệu We Create Content

Lưu ý khi nộp hồ sơ

Interested candidates should send a cover letter and curriculum vitae in English to [email protected] with the title: Strategic Planner - Full name in the subject line of the email