Digital Marketing Executive

TVL Group cần tuyển vị trí Digital Marketing Executive làm việc tại Hồ Chí Minh, mức lương từ 10,000,000 - 15,000,000 VND. Chi tiết công việc như sau:

Mô tả Công việc

Company Description

Skills Bridge is a training and development company based in Ho Chi Minh City, Vietnam, specializing in providing soft and hard skills development courses for business professionals. Our goal is to bridge the gap between entry-level and managerial roles by enhancing skills and knowledge to help professionals excel in their career development journey.

JOB DESCRIPTION

Email Marketing & Automation

• Plan, set up, and manage Email Marketing campaigns to optimize open rates, click-through rates, and conversion rates.
• Utilize Email Automation tools (ActiveCampaign) to personalize and automate customer engagement processes.
• Analyze Open Rate, Click-through Rate, and Conversion Rate to optimize email content, subject lines, and CTAs.

Performance Marketing

• Set up, execute, and optimize advertising campaigns on Google Ads, Facebook Ads, and YouTube Ads to attract potential customers.
• Analyze and optimize ROI, ROAS, and conduct A/B Testing to enhance campaign performance.
• Research and propose advertising strategies tailored to the company’s products/services.
• Optimize SEO for blogs, websites, and landing pages to increase organic traffic and improve conversions.

Performance Analysis & Reporting

• Monitor, measure, and report marketing campaign effectiveness based on KPIs, ROI, and ROAS.
• Analyze data from Google Analytics, Google Search Console, and Meta Business Suite to develop optimization strategies.
• Provide improvement recommendations based on real-time data and market trends.

Content Creation

• Write compelling ad copies, emails, and landing page content to attract and persuade customers, improving conversion rates.
• Collaborate with designers and video editors to create engaging marketing content across platforms (Facebook, Instagram, TikTok, YouTube, website, etc.).

Yêu cầu Tuyển dụng

• Minimum of 2-3 years of experience in Performance Marketing, with a strong preference for expertise in Facebook Ads and Google Ads optimization.
• Experience in Email Marketing & Automation implementation and optimization.
• Knowledge of SEO & Website Optimization, with experience using tools like Google Search Console, Ahrefs, SEMrush, etc., for website performance analysis.
• Strong Marketing Data Analysis skills, with the ability to measure campaign performance and optimize for ROI and ROAS.
• Experience in Content & Creative Marketing, including ad content creation, landing page optimization, and conversion-focused copywriting with images and videos.
• Basic landing page design skills are a plus.
• Experience in multi-channel marketing campaigns and cross-departmental collaboration.
• Data-driven mindset, with the ability to analyze and make decisions based on data insights.
• Ability to work independently and in a team, coordinating with different departments to achieve common goals.
• Creative and experimental mindset, willing to test new marketing strategies for campaign optimization.
• Highly recommended: Think positively, act proactively, and embrace a "can-do" spirit.

Chế độ & Phúc lợi

• Competitive salary
• Medical Insurance (PVI and Jio-Health)
• Paid annual leave
• Full salary for SHUI
• Probationary period with 100% salary.
• Professional, fun and exciting work environment with many opportunities to learn and expand your skill set

Lưu ý khi nộp hồ sơ

We are a start-up family. This means everybody wears many hats and is able to learn many things within a short amount of time. To be able to do more and learn more you will be working outside of normal working hours. Weekends may be required on a project-to-project basis.

Are you ready to be the ray of sunshine to millions of people? Send us your CV via email [email protected]

Working time: 08:00 - 18:00 Mon - Fri

Location: Thao Dien, Thu Duc City, Ho Chi Minh City.

All positions require tests before starting the interview process. If you apply, please acknowledge this requirement.