CI Research
Managing Partner
CI Research
PROFILE
Giới thiệu
CI Research has applied the 4.0 technology in market research to best serve the needs of today's customers. Unlike traditional methods such as PAPI, the CAPI method will minimize errors in raw data collection & input data.
We specialize about Offline Survey in Viet Nam
At the same time, the result will be updated immediately and interviewing time is also shorter.
A .QUANTITATIVE RESEARCH METHODS
1. Consumer behavior and attitudes Studies (U & A)
2. Concept test
3. Advertisement Test (Before and after TVC showcases)
4. Price Test (BPTO, PSM)
5. Product Test (Before and After Launching)
6. In Home Use Test
7. Brand Health Check
8. Measurement studies (after the campaign)
9. Distribution check
10. Brand Satisfaction
11. Mystery Shopper
12. Other research methods
B. QUALITATIVE RESEARCH METHODS
1. Market exploration research
2. Lifestyle Research
3. Customer Insight
4. Advertisement Test (story board or TVC)
5. Concept Test
6. Packaging Test
7. Product Test
8. Price Test
9. Other methods
C. Target group has been implemented for projects
1. Housewife
2. Pregnant
3. Mothers with children
4. Office staff
5. Student / pupils
6. Intermediate management (garment, formula, etc.)
7. Advanced management (garment, formula, etc.)
8. Managers & executives of companies or corporationsDoctor / nurse / patient
9. Agriculture (Distributors, Retailers, consumers)
10. Construction (Architects, Contractors, Consumers)
11. Other products
We commit to complete the project in the same quality and time as the commitment.
If the rating customer does not quality, we will not have a payment cost. Our team works by the heart of industry market research.
We look forward to cooperating with you to conduct some suitable and effective research projects, and contributing to the success of your company in the future.