Is your business ready for a cashless society? If the Asia Pacific consumer is your most profitable segment, you should be. Six in ten use a mix of credit, debit and prepaid cards for every-day purchasing – among the highest in the world. Beyond convenience, today’s consumers are also drawn to benefits such as earning mileage points, gaining buyer protection and accessing merchant promotions.
What about the Southeast Asian consumer? Find out what’s preferred and what opportunities exist for your business from Nielsen’s Global Survey of Saving and Investment Strategies.