TVC Facebook: Nếu nương tựa vào nhau, chúng ta sẽ trở nên vững vàng

Facebook đã cho ra mắt một bộ phim cảm động “We're Never Lost If We Can Find Each Other” (Tạm dịch: Nếu nương tựa vào nhau, chúng ta sẽ trở nên vững vàng), tôn vinh cách mọi người duy trì kết nối trong thời gian bùng phát dịch COVID-19. Trên nền cảnh quay cá nhân được lấy từ những người thật trong thời gian này, giọng nói của nhà thơ người Anh Kate Tempest đọc bài thơ 'People's Faces' của bà một cách đầy quyết đoán. Bộ phim kết thúc bằng cách mời người xem truy cập trang hỗ trợ Covid-19 chuyên dụng của Facebook, để tìm kiếm tài nguyên hoặc cung cấp sự giúp đỡ.

Credits:
Ad Agency: Droga5, New York
Creative chairman: David Droga
Chief creative officer: Neil Heymann
Co-chief creative officers: Felix Richter, Tim Gordon
Global head of art: Alexander Nowak
Managing directo: Dan Gonda
Creative directors: Jono Paull, Dustin Tomes, Thom Glover, Marybeth Ledesma
Art directors: Paul Oberlin, Oscar Gierup
Copywriters: Josh Dimarcantonio, Stacy-Ann Ellis
Design director: Maria Wan
Senior designer: Eli Hochberg
Motion graphics designer: Michael Gaynor
Chief creation officer: Sally-Ann Dale
Director of film production: Jesse Brihn
Executive producer, film: Mike Hasinoff
Producer, film: Carlos Valvidia
Associate producer, film: Robert Matuluko
Senior music supervisor: Mike Ladman
Director of business affairs: Dan Simonetti
Senior business manager: Paul Van Dorpe
Celebrity talent relations lead: Whitney Vose
Traffic manager: Wendy Kaplan
Talent manager: Sunny Valencia
Graphics studio manager: Nereida Valles
Global chief strategy officer: Jonny Bauer
Head of strategy: Harry Roman-Torres
Group strategy director: Dan Ng
Strategy director: Cathy Song
Senior strategist: Graham Jones
Group communications strategy director: Yan Wang
Communications strategy director: Patrick Fahey
Senior communications strategist: Christin Wiegand
Group data strategy director: Wendy Kong
Senior data strategist: Daria Koren
Senior project manager: Simon Jolly
Group account director: Susan Pratchett
Account director: Gabrielle Barbuto
Account supervisor: Chelsea Elliott
Account managers: Roxanne Alberts, Cole Habersham
Client: Facebook
CMO: Antonio Lucio
Vice president, corporate brand marketing: Kate Rouch
Director, brand strategy: Andrew Stirk
Group creative director: Thomas Markham
Creative director: Zach Stubenvoll
Motion designer: Jerod Wanner
Director, brand programs: Mayumi Matsuno
Global director of brand marketing: Jasmine Summerset-Karcie
Marketing program manager: Kaitlin Giannetti
Marketing managers: Gregory Paige, Katie Secrest
Brand strategist: Josh Cleveland
Marketing insights director: Rick Malins
Marketing research manager: Jenn Dahm
Marketing researchers: Amy Huang, Lia Breunig
Director, communications planning: Radhika Narang
Communication planning manager: Dani Nichols
Brand communications lead: Lisa Stratton
Executive producers: Julian Katz, Maresa Wickham
Business affairs managers: Lauren Judelson, Kirsten Housel
Editorial: Second Child
Managing director: Scott Chinn
Editor: Nina Sacharow-Taylor:
Assistant editors: Emily Brennan, Jeff Leiser, Phil Serzo
Senior post producer: Sari Resnick
Post production: Blacksmith
Colorist: Mikey Pehanich
VFX 2D lead: Iwan Zwarts
Executive producer: Charlotte Arnold
VFX senior producer: Bindy St. Leger
Compositors: Ben Kwok, Robert Bruce, Jacob Slutsky, Daniel Morris, Yebin Ahn
Poetic song: People's Faces
Artist: Kate Tempest
Sound: Wave
Sound designer & mixer: Aaron Reynolds
Executive producer: Vicky Ferraro