Kantar: Hành vi Người tiêu dùng trong Suy thoái kinh tế (2022)

When we summarise 2022, it’ll be the year of news. So much has happened, from the war in Ukraine, the rolling back of COVID restrictions in key markets through to the economic challenges we are all adapting to.

We’ve encapsulated how consumer behaviour has been transformed as one of the epic events of the year as reported by our imagined digital newspaper. We hope you enjoy Worldpanel’s summary of the year and can relate to the new behaviours that have determined whether brands achieved success or whether they struggled to find growth in 2022.