An academic and professional of marketing who has worked in this field since 2008, I work with clients in diverse industries as marketing consultant and manage my group of companies specialised respectively in branding, digitalisation and media. My main focus is on strategy that strengthens the competitive edge of local companies in today's context of change and globalisation.
Many years immersed in this industry have allowed me to build an extended network in the region via study and work which has enabled me to be an gateway for local companies who wish to expand regionally or any international organisations interested in the Vietnam market.
My list of clients comprises both global and local companies in various sectors including agency (Landor&FITCH, Dentsu), finance (Vietcombank, VIB, NCB, VCBF, VFM, Liberty Insurance, Sun Life), real estate (Novaland, Phuc Khang, Masterise, An Gia), education (British Council, Apollo, VUS) and others such as Vietnam Airlines, Mai Linh Group.
Summary of experience
- Author at minimalmarketing.com - a content hub written about minimalism in marketing and life
- Managing Partner of Wisdom Agency - a strategy-led marketing agency
- Founding Partner of Digit Matter - a digital infrastructure agency
- Managing Director of Mai Linh Media - a media agency of Mai Linh
- Consultant for Landor & Fitch, Gerson Lehrman Group, Mai Linh Group
- Advisor for VNPR, Hult Prize Vietnam, FTU Creatio
- Coach for Eximbank, iValue Academy etc., BrandsCamp
- Lecturer in cooperation with multiple institutes including HCMC Banking University, University of Economics, Ton Duc Thang University, FPT Education, etc.