Vietnam Football Federation, brewer renew three-year partnership

The Vietnam Football Federation (VFF) and Saigon Beer - Alcohol - Beverage Corporation (SABECO) have extended their strategic partnership for another three years, with Bia Saigon remaining the Exclusive Beer Partner of Vietnam’s men’s, women’s and U23 national football teams for the 2026-2029 period.

The renewed agreement builds on the partnership launched in 2022 and reflects the two sides’ continued commitment to supporting the long-term development of Vietnamese football, strengthening community engagement through sport and creating sustainable value for the country’s football ecosystem.

Under the agreement, Bia Saigon will continue supporting Vietnam’s national teams in major domestic and international competitions. The partnership also aims to promote football development, strengthen connections between the teams and their supporters, and encourage national pride through sport.

Representatives of the Vietnam Football Federation (VFF) present the Vietnam national team jersey to SABECO at the signing ceremony extending their strategic partnership through 2029.

Speaking at the signing ceremony, SABECO General Director Lester Tan Teck Chuan said football has a unique ability to unite millions of people through shared pride, resilience and aspiration. He said the company was honoured that Bia Saigon would continue serving as the Exclusive Beer Partner of the VFF and hoped the partnership would contribute to the continued growth of Vietnamese football while strengthening the bond between the national teams and their fans.

VFF General Secretary Nguyen Van Phu said the extension reflected the trust built through years of successful cooperation. He expressed confidence that SABECO’s continued support would provide valuable resources for the development of Vietnamese football, inspire the national teams to achieve greater success, and bring the positive values of sport closer to communities nationwide.

Since becoming a VFF partner in 2022, SABECO and Bia Saigon have accompanied Vietnam’s men’s, women’s and U23 national teams in major regional and international competitions. Football sponsorship is part of the company’s long-term strategy to support Vietnamese sports, develop young talent and promote healthier lifestyles.

Beyond football, SABECO has implemented several community initiatives linked to sports. In 2022, its “Vietnam Wins Gold” campaign rallied public support for Vietnam’s teams during the 31st SEA Games while contributing to athlete training and competition programmes. From 2023 to 2025, the company also partnered with the annual “Vietnam Sports Glory” programme to recognise outstanding athletes and coaches and encourage younger generations to pursue sporting excellence.

The renewed partnership marks a new phase of cooperation between SABECO, Bia Saigon and the VFF, with both sides reaffirming their commitment to supporting the sustainable development of Vietnamese football, inspiring future generations of players, bringing fans closer to the game, and helping Vietnam’s national teams achieve further success at regional and international competitions.