MMA IMPACT Cambodia 2026: How Marketing Creates Business Value

Bringing together 300+ C-level leaders, 12 international speakers, and 10+ leading partners, MMA IMPACT Cambodia 2026 will connect global marketing expertise with Cambodia’s business community to explore how marketing can drive measurable business growth.

Phnom Penh, Cambodia, November 2026 – Marketing + Media Alliance (MMA) will launch MMA IMPACT in Phnom Penh on 12 November 2026, following more than two decades of connecting business and marketing leaders across 42+ countries. Through global perspectives and locally relevant conversations, the program will examine how marketing can create measurable business value and support sustainable growth in Cambodia.

Rooted in MMA’s global mission, “Advancing Marketers’ Ability to Create Value,” MMA IMPACT Cambodia 2026 will focus on four priorities: Growth, Margin, Retention and Enterprise Value. Discussions will explore brand building, commerce, AI and consumer engagement, with a focus on achieving scale while remaining locally relevant.

Leading voices shaping the conversation at MMA IMPACT Cambodia 2026.

Highlighting the role of authentic creativity and human connection in building enduring brand value, Mr. Tin Le, Senior Marketing Director, Indochina, The Coca-Cola Company, said:

“True marketing begins the moment we stop chasing short-term volume and start creating genuine human connection. In Cambodia’s dynamic new era, spearheaded by breakthrough technology and thrilling new possibilities, MMA is where marketing leaders unite to move beyond quick solutions – championing bold, authentic creativity that builds enduring brand value and inspires the market.”

Mr. Tin Le on the MMA stage.

The program will also examine business value through the role brands play in people’s lives. Beyond short-term performance, lasting growth depends on earning consumer trust, remaining relevant and creating meaningful value beyond the product itself.

Mr. Michael P. Reyes, Cluster Head, Unilab International, Inc., shared:

“A brand’s true value lies in the trust it earns and the difference it makes in people’s lives. My experience in healthcare has reinforced my belief that when people matter, growth follows. I look forward to joining MMA IMPACT Cambodia to exchange ideas on how we can build brands that create meaningful value for people and lasting growth for businesses.”

Cambodia’s evolving consumer landscape, digital development, and emerging business models are creating new opportunities for marketing leaders. MMA IMPACT Cambodia will give the local business community access to international experience, practical perspectives, and valuable connections that can help organizations respond to these changes with greater confidence.

For Mr. Rohit Dadwal, CEO & BOD, MMA APAC and Global Head of SMARTIES, MMA Asia Pacific, Cambodia marks an important next step in MMA's regional expansion.

“Across Asia Pacific, the markets that will lead the next era of growth are those that elevate marketing from a communications function to a driver of business strategy and enterprise value. As Cambodia’s economy, consumers, and digital ecosystem continue to evolve, MMA IMPACT will help build this capability by connecting the country’s leaders with global knowledge, proven practices, and a powerful regional network. Our ambition is to position marketing as a commercial growth engine, empowering Cambodia’s leaders to create measurable value and contribute to the region’s next era.”

Mr. Rohit Dadwal shared his perspectives at the MMA event.

While international experience can provide valuable direction, successful brand building also requires a deep understanding of local culture and consumer expectations. This balance between global purpose and local relevance will be explored through practical cases and perspectives from leaders operating in Cambodia.

Ms. Socheata Sam, Head of Marketing, Cambodia & Laos, Unilever, said:

“As Cambodian marketers balance short-term performance with long-term brand growth, the brands that last are the ones that truly understand people and the culture they live in. I look forward to sharing at MMA IMPACT Cambodia how global brand purpose and deep local insight can come together to build brands that genuinely matter to people. I believe that is how we create stronger consumer connections, more effective marketing, and sustainable growth.”

Beyond the stage, MMA IMPACT Cambodia is designed as a trusted platform for senior leaders to exchange experience, challenge established thinking and build relationships across the business and marketing ecosystem. Its value will lie not only in the insights shared during the program, but also in the conversations and potential partnerships that continue afterwards.

Ms. Jessica Phan, Managing Director, Vietnam and Cambodia & Board Member, Vietnam, MMA Global – APAC, said:

“Expanding MMA IMPACT into Cambodia is one of the strategic milestones in our commitment to advancing marketing leadership across the region. By connecting MMA’s global experience with the realities of Vietnam and Cambodia, we are creating a platform where leaders can challenge established thinking, turn insight into action, and build partnerships that deliver lasting value. Our goal is to help shape a new generation of marketing leaders who can influence the boardroom, drive business growth, and move Cambodia’s marketing industry forward.”

MMA IMPACT Cambodia 2026 also welcomes the support of leading brands and organizations like Coca-Cola, Häfele, Samsung, Smart Axiata, Unilab International, Inc., Moblaze, The Moments Group and Marketing Solutions Asia (MSA), KPMG. Their participation brings together expertise from diverse industries, reflecting strong cross-industry support for MMA IMPACT’s debut in Cambodia.

Leading partners united for MMA IMPACT’s Cambodia debut.

Beyond the on-stage discussions, dedicated networking activities, including Coffee & Industry Connections and a Networking Cocktail, will create opportunities for attendees to connect with more than 300 senior decisionmakers from Cambodia's business and marketing community.

🕗 Thursday, 12 November 2026 | 1:00 PM – 7:00 PM (Cocktail Networking included)
📍 Fairfield by Marriott Phnom Penh, Russian Federation Blvd, 10 Village, 120403, Cambodia

Request an invitation: https://mmaglobal.com/request-invitation-mma-impact-phnom-penh-2026

ABOUT MARKETING + MEDIA ALLIANCE (MMA)

Marketing + Media Alliance (MMA) is a global nonprofit industry association dedicated to advancing marketers' ability to create value. With more than 825 corporate members worldwide, MMA connects marketing leaders through research, industry initiatives, events and knowledge-sharing platforms to strengthen marketing effectiveness and drive measurable business growth.

Watch the video to experience the energy of MMA IMPAC and see what is coming to Phnom Penh!

For more information, visit https://mmaglobal.com.

Media Contact: Ms. Ngoc Vu | Head of Strategic Marketing & Content | [email protected]