[HCM] Qualgo Technologies: Senior Brand Executive

Qualgo is more than just a tech company; we’re a movement to build a safer, more trustworthy digital Vietnam. We believe everyone deserves to connect, communicate, and transact online without fear. Our innovative platform, powered by AI and advanced security technologies, provides a secure cyberspace for Vietnamese individuals and businesses, empowering them to embrace the full potential of the digital age. We are deeply committed to supporting Vietnam’s national digital transformation.

1. Job Overview

We are looking for a dynamic and result-oriented Senior Brand Executive to join our Brand Team within the Marketing Department. In this pivotal role, you will be responsible for driving the execution of brand marketing initiatives for our cybersecurity app, which is designed for a mass user audience. Your responsibilities will include managing external agencies, coordinating campaign workflows, and meticulously reporting on campaign performance to ensure our brand messages effectively reach and resonate with our target audience.

2. Key Responsibilities

Cross-Functional Campaign Development & Execution

• Collaborate with Product and Engineering to understand the product roadmap, new features, and technical aspects to translate them into compelling branding initiatives and marketing ideas that resonate with mass users.
• Partner with the Brand Designer to develop campaign concepts into compelling Key Visuals.
• Collaborate with the Content Executive to bring the campaign’s big idea into life.
• Develop and manage project timelines for marketing initiatives, ensuring all stakeholders are informed and deadlines are met.

External Agency & Vendor Management

• Act as a primary point of contact for external marketing agencies, freelancers, and service providers.
• Develop clear creative and project briefs for external partners, ensuring they align with campaign objectives, brand guidelines, and budget.
• Oversee the day-to-day execution of campaigns managed by external agencies, ensuring quality, timeliness, and adherence to brand standards.
• Manage relationships, negotiate contracts (as needed, in conjunction with Procurement & Legal), and ensure optimal performance and ROI from external partners.

Brand & Marketing Operations

• Support in budget tracking for specific campaigns and initiatives.
• Ensure all brand marketing materials and communications are consistent with brand guidelines, tone of voice, and overall marketing strategy.
• Conduct market research and competitor analysis to identify trends, opportunities, and potential challenges for the brand.
• Assist in the development and localization of marketing materials for different user segments as needed.
• Maintain organized documentation of campaigns, assets, and performance reports.

3. Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3-5 years of experience in Brand Marketing, Campaign Management or a similar role, preferably in a B2C environment.
• Proven experience collaborating with cross-functional teams, including Product, Engineering, and Creative teams.
• Demonstrable experience in managing external agencies and vendors.
• Strong analytical skills with experience in campaign reporting, KPI tracking, and data analysis.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Strong communication, presentation, and interpersonal skills.

Preferred

• Experience working with a technology product, ideally a mobile app or software.
• Understanding of the unique challenges and opportunities in marketing a cybersecurity product to a mass consumer audience (e.g. building trust, simplifying complex concepts).
• Experience with A/B testing and other campaign optimization techniques.

4. What we offer

• Competitive salary and benefits package.
• Opportunity to work on a product that impacts millions of users.
• A dynamic and supportive work environment.
• Premium health insurance for you and your family.
• Professional growth and development opportunities.
• Annual leave 12 days per year + 1 Birthday Leave + 1 X’Mas
• Performance review: once per year
• Internal training/sharing and professional Training courses
• Team building, company trip, year end party, monthly activities,….
• Devices: Macbook and screen (If needed)
• Free tea and coffee
• Comfortable working Area
• Working hour: 9am – 6pm from Monday to Friday

Location: The Hallmark, District 2, HCMC.

Please submit your CV to email [[email protected]] to apply for this position.