[HCM][Agency] TBWA Group Vietnam: Social Media Manager

At TBWA\Group Vietnam, we're looking for an experienced Social Media Manager to manage day-to-day social channel operations and community engagement across assigned brands and projects.

As a Social Media Manager, you will schedule and publish content, monitor community conversations, and use social listening to identify timely engagement opportunities. Working with local and regional/global teams, you will recommend responses that are relevant, on-brand, and platform-appropriate.

ROLES & RESPONSIBILITIES

• Manage day-to-day social channel operations, including scheduling, publishing, and maintaining content calendars across assigned brands.
• Monitor comments, direct messages, mentions, and community conversations, and propose timely responses aligned with brand tone of voice and guidelines.
• Use social listening tools to identify relevant conversations, cultural moments, and reactive opportunities for brands to participate in.
• Work with local and regional/global social teams to review reactive opportunities and ensure responses are appropriate and on-brand.
• Escalate sensitive comments, issues, or potential reputational risks according to agreed community management and governance processes.
• Track channel and community performance, consolidating engagement insights for reporting and ongoing optimization.

QUALIFICATIONS

• 3-5 years of experience in Social Media, Community Management, Social Content, Digital Content, or a related role within an advertising, digital, social, or creative agency.
• Hands-on experience managing social channels, content publishing, community engagement, and social listening across major platforms.
• Strong understanding of Vietnamese social behaviours, digital culture, platform trends, and online communities.
• Experience managing multiple brands or social accounts; regional or global stakeholder exposure is an advantage.

SKILLS

• Strong knowledge of social platforms, publishing workflows, community management, and platform best practices.
• Experience with social listening, monitoring, and social management tools.
• Strong judgement in identifying engagement opportunities, sensitive issues, and appropriate brand responses.
• Good writing and communication skills with a strong understanding of brand tone of voice.
• Analytical, detail-oriented, and able to manage multiple priorities in a fast-paced agency environment.

Join TBWA\Group Vietnam and be part of a collaborative, creative, and forward-thinking agency that values innovation, growth, and impactful advertising.

To embark on this exciting journey with us, please share your resume directly with our HR Department via email: [email protected]. We eagerly await your application and the chance to discuss with you further.