[HCM][Agency] TBWA Group Vietnam: Social Lead

The Local Social Lead is the social expert and key day-to-day strategic partner for the local client team. This role translates global brand and social strategies into locally relevant content plans, identifies cultural and social opportunities, and guides the team in creating work that is timely, engaging and effective in the Vietnam market.
Working closely with the Regional Social Team, Project Manager, Social Creative, Content Creators and Social Media Manager, the Local Social Lead owns the strategic direction and overall quality of the local social output across content, creators and community engagement
ROLES & RESPONSIBILITIES
• Lead day-to-day social planning and content direction across assigned brands and projects.
• Translate global social strategies into locally relevant approaches and monthly content plans for the Vietnam market.
• Identify social trends, cultural moments, and relevant opportunities that can be incorporated into content planning
• Partner with the Social Creative to develop content calendars, briefs aligned with brand objectives
• Follow up monthly content calendars and ongoing content development to ensure quality and timely delivery.
• Review social content and provide feedback to ensure alignment with brand objectives, strategy, tone of voice, and platform best practices.
• Identify social trends, cultural moments, and relevant opportunities that can be incorporated into content planning.
• Work with the Social Media Manager to review content and channel performance.
• Guide the Social Media Manager on community engagement, reactive content and culturally sensitive responses.
• Provide strategic guidance on creator selection, content direction
• Review creator ideas and outputs to ensure alignment with campaign and social objectives
• Analyse social performance and turn local insights into recommendations for reporting and ongoing optimisation.
• Collaborate with the Regional Social Team and Project Manager to align local execution with global direction, timelines and ways of working.
QUALIFICATIONS
• 5+ years of experience in Social, Social Media, Social Content, Digital Content, or related roles within an advertising, digital, social, or creative agency.
• Proven experience managing social content planning, content calendars, briefing, and content delivery across brands or projects.
• Strong understanding of Vietnamese culture, social behaviours, digital trends, and platform dynamics.
• Experience working with and coordinating cross-functional creative and account teams.
• Strong client-facing and stakeholder management experience. Experience working with regional or global stakeholders is an advantage.
SKILLS
• Strong social planning, content management, and briefing skills.
• Ability to translate strategy into clear and actionable direction for creative/content teams.
• Strong understanding of social platforms, trends, creators, communities, and platform behaviours.
• Good editorial judgement with the ability to review and improve social content.
• Strong organisation and follow-up skills, with the ability to manage multiple content streams and deadlines.
• Excellent stakeholder management, communication, collaboration, and presentation skills.
• Strong problem-solving skills and ability to work effectively in a fast-paced agency environment.
Join TBWA\Group Vietnam and be part of a collaborative, creative, and forward-thinking agency that values innovation, growth, and the power of impactful advertising.
To embark on this exciting journey with us, please share your resume and portfolio directly with our HR Department via email: [email protected]. We eagerly await your application and the chance to discuss with you further.