[HCM][Agency] TBWA Group Vietnam: Social Creative Lead

At TBWA\Group Vietnam, we are looking for an experienced Social Creative Lead to drive social-first creative thinking and content development across assigned brands and projects.

In this role, you will turn social strategies, cultural insights and platform behaviours into strong creative directions, monthly content ideas and platform-native executions. You will lead the creative process from social approach to delivery, guiding the team and ensuring every output is relevant, engaging and crafted to a high standard.

ROLES & RESPONSIBILITIES

• Lead the development of social content directions, monthly content calendars, and creative ideas across assigned brands.
• Translate social strategies and campaign directions into clear, actionable creative and content briefs.
• Develop and refine social copy, ensuring the tone of voice and messaging are engaging, platform-appropriate and aligned with the brand.
• Review content ideas, copy, visuals, and videos, providing clear creative feedback and direction.
• Brief and guide Content Creators and other creative team members throughout the content-development process.
• Develop and refine social copy, ensuring the tone of voice and messaging are engaging, platform-appropriate and aligned with the brand.
• Review KOC content briefs and work with the team to supervise KOC outputs, ensuring they meet the agreed creative and brand standards.
• Identify social trends, cultural moments, and platform behaviours that can inspire timely content opportunities.
• Collaborate closely with the Local Social Lead, Project Manager, and other relevant teams from briefing through final delivery.
• Ensure all creative outputs are delivered on time and meet the agreed strategic, brand and quality standards

QUALIFICATIONS

• 5+ years of experience in Social Creative, Copywriting, Content Creative, Digital Creative, or related roles within an advertising, digital, social, or creative agency.
• Proven experience developing social content directions, creative briefs, content calendars, and campaign ideas.
• Strong experience reviewing and guiding social creative work across copy, visual, and video formats.
• Strong understanding of Vietnamese culture, social behaviours, digital trends, and platform dynamics.
• Experience leading or guiding creative/content teams is preferred.
• Experience adapting regional or global creative ideas for local markets is an advantage.

SKILLS

• Strong social-first creative thinking, content ideation, and conceptual development.
• Strong briefing skills with the ability to translate strategy into clear creative direction.
• Strong copywriting and storytelling skills with good visual judgement.
• Ability to review content and provide clear, constructive, creative feedback.
• Deep understanding of social platforms, trends, creators, and platform-native content.
• Strong cultural awareness and ability to identify relevant social opportunities.
• Excellent communication, collaboration, and presentation skills.
• Strong organization and ability to manage multiple content streams and deadlines.

Join TBWA\Group Vietnam and be part of a collaborative, creative, and forward-thinking agency that values innovation, growth, and the power of impactful advertising.

To embark on this exciting journey with us, please share your resume and portfolio directly with our HR Department via email: [email protected]. We eagerly await your application and the chance to discuss with you further.