[HCM][Agency] TBWA Group Vietnam: Content Copywriter

CONTENT COPYWRITER

At TBWA\Group Vietnam, we're looking for a creative and culturally curious Content Copywriter who knows how to turn ideas into words that people want to read, watch, share, and talk about. If you're passionate about social media, enjoy playing with language, and can turn brand messages into engaging, relevant content, we'd love to have you on our team.

Join us in creating sharp, social-first content and compelling storytelling that helps brands connect with audiences in meaningful and memorable ways.

ROLES AND RESPONSIBILITIES:

• Develop creative concepts, content ideas, and copywriting for social media platforms, particularly TikTok, Facebook, and Instagram.
• Write engaging and platform-native content including social posts, captions, scripts, headlines, taglines, hooks, and short-form video scripts.
• Translate campaign objectives and brand messages into relevant, culturally resonant, and social-first content.
• Develop content narratives and storytelling approaches that align with brand guidelines and communication objectives.
• Collaborate with Art Directors, Designers, Social Media Content Creators, and other creative team members to develop integrated social content.
• Contribute creative ideas and content directions for social campaigns, always-on content, and real-time/trend-driven communications.
• Stay up to date with social media trends, internet culture, memes, creator culture, platform behaviors, and emerging content formats.
• Adapt copy and messaging across different platforms, formats, and audience touchpoints while maintaining a consistent brand voice.
• Write copy and captions for AI-generated visual and video assets produced by the Content Studio.
• Review and refine content to ensure accuracy, clarity, consistency, and alignment with brand tone of voice.
• Present and articulate creative ideas and copy rationales to internal teams and clients when required.
• Manage multiple content assignments simultaneously and deliver high-quality work within agreed timelines.

QUALIFICATIONS AND SKILLS:

To thrive as a Content Copywriter at TBWA\Group Vietnam, you should combine strong writing skills with a genuine understanding of social culture, brands, and what makes people stop scrolling.

Qualifications:

• 3–5 years of experience in copywriting, content writing, or creative content, preferably within an advertising agency, creative agency, social agency, or content production environment.
• Proven experience developing content for social media platforms, particularly TikTok, Facebook, and Instagram.
• A strong portfolio demonstrating creative copywriting, social content, storytelling, and campaign thinking.
• Experience writing for different content formats, from short-form social copy and captions to video scripts and campaign concepts.
• Experience working with brands and adapting content to different tones of voice and communication objectives.

Skills:

• Excellent Vietnamese copywriting skills with a strong sense of language, tone, rhythm, and storytelling.
• Strong understanding of TikTok trends, social media culture, memes, creator economy, and platform behaviors.
• Ability to turn insights, briefs, and cultural moments into fresh and relevant content ideas.
• Strong conceptual thinking and the ability to develop ideas beyond just writing.
• Ability to write concise, engaging, and platform-native copy that captures attention quickly.
• Good understanding of visual storytelling and the ability to collaborate effectively with Art Directors and Designers.
• Strong research skills and curiosity about culture, trends, entertainment, and online communities.
• Ability to work in a fast-paced agency environment and manage multiple projects simultaneously.
• Strong communication, presentation, and collaboration skills.
• Self-motivated, proactive, detail-oriented, and open to experimenting with new creative approaches.
• Familiarity with AI-powered creative and content tools is a plus.

WHY JOIN US?

Join TBWA\Group Vietnam and be part of a collaborative, creative, and forward-thinking agency that values innovation, growth, and the power of impactful advertising.

Together, we will challenge conventions, create work that matters, and shape the future of the industry.

To embark on this exciting journey with us, please share your impressive resume and captivating portfolio directly with our HR Department via email: [email protected]. We eagerly await your application and the chance to discuss with you further.