[HCM][Agency] CPM Vietnam: Market Lead

The role

As Market Lead, you will play a strategic role in understanding local market dynamics, identifying business opportunities and strengthening market execution across the Ho Chi Minh City retail landscape. You will connect customer behavior, retail partner developments and competitive activity with business priorities to support market growth and informed decisions.

What You'll Do:

You will work closely with program leadership and cross-functional stakeholders to assess market conditions, identify opportunities and challenges, and drive market-level initiatives within agreed priorities. You will combine hands-on field engagement with commercial judgement to turn market understanding into practical action.

• Market Strategy & Development: Develop a deep understanding of local market dynamics, customer needs, retail channels and competitive developments to identify opportunities, risks and priorities.
• Customer & Retail Understanding: Evaluate customer behavior, purchasing motivations, partner activities and in-store experiences to understand factors affecting market performance.
• Market Assessment & Field Validation: Lead targeted store visits, market observations and multi-source validation to investigate issues and establish reliable evidence.
• Business Opportunity & Growth: Identify commercial opportunities and recommend practical initiatives that support product growth, retail effectiveness and program objectives.
• Market Readiness & Execution: Assess new product launches, market readiness and retail execution challenges; work with stakeholders to advance agreed market actions.
• Market Partnership & Collaboration: Build effective working relationships across retail partners and program stakeholders, align on priorities and communicate clear market perspectives.
• Market Performance & Continuous Improvement: Monitor meaningful market changes, evaluate outcomes of market initiatives and recommend improvements based on evidence and field feedback.

Who you are:

• A bachelor’s degree or above.
• At least five years of relevant experience in retail operations, market development, retail business development, commercial development, channel development, or related fields.
• Strong understanding of the Ho Chi Minh City retail landscape.
• Strong commercial acumen, analytical thinking, problem-solving and independent judgement.
• Experience influencing cross-functional stakeholders.
• Clear written and verbal communication, stakeholder engagement and organizational skills.
• Business-level English communication skills.

Preferred Qualifications:

• A master’s degree.
• Demonstrated ability to identify market opportunities and contribute to measurable business outcomes.
• Experience in consumer technology, omnichannel retail or multi-partner distribution environments.
• Familiarity with field research, data analysis and market performance measurement.

Join us by sending your resume and portfolio to our HR Department via email: [email protected]