Golden Communication Group / Golden IMC Holdings

ABOUT US

Golden Communication Group provides integrated marketing communication services with one vision: By communications, we move the world with good things, world-class services and local solutions.

• Location: 3rd & 4th Floor, G8 Golden Building, 23 Tran Cao Van, Sai Gon Ward, HCMC

• Working Hours: Monday – Friday (9:00 AM – 6:30 PM)

JOB DESCRIPTION

Responsibilities

• Support in Consumer, Social & Influencer Research: Conduct research on consumer attitude and behavior, social media trends, emerging platforms, influencer landscapes, and competitor activities to uncover key insights.

• Monitor & Analyze Social Conversations: Track social discussions, brand mentions, and campaign performance to provide insights on audience sentiment and engagement.

• Contribute to Strategy Development: Assist in developing social and influencer strategies, campaign concepts, and content recommendations that align with brand objectives.

• Collaborate with Cross-Functional Teams: Work closely with creative, media, and account teams to align influencer activations with overall marketing strategies.

Requirements

• A deep interest in digital culture, social media trends, and the evolving influencer landscape.

• Ability to conduct thorough research on social trends, audience behaviors, and influencer performance metrics.

• Familiarity with key platforms like Instagram, TikTok, YouTube, Facebook, and emerging channels.

• Capable of managing multiple tasks, tracking influencer engagements, and ensuring deadlines are met.

• Willingness to explore new ideas, identify fresh opportunities, and contribute to influencer strategy development.

• Basic knowledge of social listening tools, influencer analytics platforms, and presentation tools.

BENEFITS

• Support 2,770,000 VND/month (including meal allowance)

• Support for internship stamping

To apply, please CHOOSE ONE of the two assignments below to work on and submit your response to [email protected] by 03 Aug 2026. Notes:

• Keep your presentation short and concise, with a maximum of 15 slides.

• You may use desk research (credible sources such as research firms or market intelligence companies — please cite them clearly).

• You may also conduct quantitative or qualitative research — if so, please include your methodology and demographic information.

• Disclaimer: All information about the brand and its products is fictional and created solely for this assignment.

ASSIGNMENT 1:

PARENTS’ INFLUENCER ENGAGEMENT IN EARLY CHILDHOOD NUTRITION

Objective: Analyze how Infant Milk Formula (IMF) brands for children (0–3 years old) leverage influencer marketing to engage parents and build brand credibility on social media.

Your Task:

• Analyze trends in the IMF category and share your point of view on the current IMF market.

• Analyze and evaluate how influencer marketing is currently being applied in this category.

• Identify the leading IMF brands that are actively collaborating with influencers. Justify why these brands are considered leaders in influencer marketing, for example based on the types of influencers they use, campaign visibility, and parent engagement.

• Research 5 parenting and nutrition-related branded topics that influencers often use to spark discussion among parents of kindergarten-aged children, such as child nutrition tips, parenting communities, early learning, child healthcare, and family bonding activities. Explain why these topics are effective for influencer marketing, for example in terms of expert authority, safety and quality, emotional relatability, and peer influence.

• Influencer Best Practices: Analyze how formula milk brands use influencers across:

• Different types of influencers (momfluencers, pediatricians, nutritionists, early educators) on Facebook & Tiktok

• Content formats (short-form video, livestream Q&A, testimonials, co-created educational content)

• Trust-building approaches (expert validation, authentic storytelling, peer-to-peer sharing)

• Recommendations: Suggest practical ways to optimize influencer collaborations and social engagement in order to strengthen both brand trust and consideration.

ASSIGNMENT 2:

LAUNCHING A NEW WELL-BEING LIFESTYLE BRAND

The context:

Anvie Life is a new well-being ecosystem preparing to launch in Vietnam.

The brand believes that living well should not mean choosing between physical health, financial wellbeing, and meaningful relationships. Instead, it aims to help people build a more balanced life through everyday habits and practical support, so that the most important aspects of life can all be nurtured together.

Its ambition is to establish itself as a modern well-being companion for Millennials in urban Vietnam.

Your Task:

Please explore and present your findings:

1. Market Context: What is happening in Vietnam's well-being landscape today? How are lifestyle and well-being brands currently positioning themselves, and what opportunities do you see for a new brand to enter and differentiate itself?

2. Millennials Insight: What tensions, unmet needs, or cultural shifts are Millennials experiencing in their pursuit of a more balanced and fulfilling life? How do they become interested in well-being, and what influences their decision to embrace a lifestyle brand? Research the key touchpoints, inspirations, barriers, and decision-making process throughout this journey.

3. Launching Strategy: Imagine this brand has no existing awareness or equity. Based on your understanding of the market and consumer journey, how should it introduce itself to consumers? What role should it play in people's lives, what communication territory should it own, and what is the one big brand idea that will help it earn a place in consumers' minds?

4. Communication Framework: How would you bring your proposed brand idea to life? Outline a communication framework (October–December), including major activation ideas, key content pillars, and communication touchpoints that would successfully introduce the brand to the market.