Brand & Communication Strategy Trainee (3-6 months, with monthly allowance)

Responsibilities:

• Help the strategy & planning team gather and analyze primary and secondary research to uncover valuable insights about the category, brand, culture, and consumers, then translate findings into compelling presentations and strategic recommendations.
• Contribute to the creation of strategy, creative briefs, and impactful presentations.
• Work closely with creative teams, providing inspiration and guidance throughout the ideation process.

Requirements:

• A curious, perceptive, and hands-on approach to problem-solving.
• A proactive self-starter with strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously, even under tight deadlines and pressure.
• A positive and inspiring team player who brings fresh perspectives and creative thinking.
• Foundational knowledge of consumer research methodologies, including both quantitative and qualitative approaches.
• Experience in IMC and brand strategy, along with a strong interest in nutrition and technology, is a plus.

If interested, please email to [email protected] your CV and prove that you have what it takes through 1 of the 2 assignments below. Your deadline is 23/10/2026:

ASSIGNMENT 1: SOCIAL COMMUNITY BUILDING FOR PEDIATRIC NUTRITION BRANDS

Objective: Understand how pediatric nutrition brands build and engage their own social communities to connect with moms and provide ongoing value.

Tasks:

• Brand selection: Identify 3 pediatric nutrition brands with their own social communities and briefly explain why you selected them.
• Community analysis: Explore how each brand builds its community, including the platforms used, target audience, and types of content shared.
• Engagement analysis: Observe how brands encourage parents to participate, interact, and connect with one another.
• Key learnings: Identify what each brand does well and suggest 3 ideas to help a pediatric nutrition brand build its own social community.

Deliverable: A short presentation summarizing findings, examples, and recommendations.

ASSIGNMENT 2: INFLUENCER MARKETING – OPPO VIETNAM X GEN Z

Objective:

Understand how OPPO Vietnam leverages influencers to connect with Vietnamese Gen Z, build brand engagement, and drive product sales.

Tasks:

• Influencer landscape: Identify the key types of influencers OPPO Vietnam works with and the role they play in reaching Gen Z.
• Content & campaign analysis: Analyze how OPPO collaborates with influencers to promote its products across social media platforms.
• Gen Z engagement: Explore how influencer content attracts Gen Z’s attention, encourages interaction, and shapes their perception of OPPO.
• Sales impact: Identify how influencer activities encourage purchase consideration and drive sales, such as through product reviews, livestreams, promotional codes, or e-commerce campaigns.
• Key learnings & recommendations: Identify what OPPO does well and suggest 3 ideas to make its influencer marketing more effective in engaging Gen Z and driving product sales.

Deliverable: A short presentation summarizing key findings, campaign examples, and recommendations.