Marketer Quoc-Thuan Vo
Quoc-Thuan Vo

Digital Marketing Supervisor @ Beecow

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[HCM][Client] Beecow (E-commerce platform): Growth Marketeer

  • 06/04/2018
  • 1,517
  • 0

In team: Digital Marketing

Working within the Digital Marketing Team, the Growth Marketeer is responsible for all aspects of Beecow's digital activities cross-marketing funnels and functional departments.

In line with Beecow's master Digital Strategy, the overall purpose of the job is to improving and optimizing conversion rates in different funnels. You are responsible for the acquisition and activation of all those channels and content in order to generate payment actions and foster long-term relationships with consumers, engage consumers where they are and convert them to Beecow digital users.

In addition, you will set up digital advertising tailored contents for Beecow channels on third party platforms, especially on Adwords, Social media, Email, Mobile App and Digital communities.

ABOUT BEECOW ____________

Joining Vietnam in late 2017, Beecow platform now has over 100,000++ products and 10,000++ service providers with many prestigious brands such as Baskin Robbins, Phuc Long, CGV, TiniWorld, Golden Gates, BHD Stars Cinema, etc.

Beecow is a social marketplace platform where everyone can browse, shop and sell anytime, anywhere. It is a platform tailored to combining the authenticity of a customer-to-customer (C2C) marketplace with payment and logistical support, making online shopping easy, and more secure. Everyone can also find new job, chatting with friends and browsing for online friends at Beecow.

Location: 19 Ho Van Hue, Phu Nhuan, HCMC
Schedule: Full-time
Organisation: Beecow Vietnam

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AREAS THAT PLAY TO YOUR STRENGTHS
(all the responsibilities we'll trust you with)

YOU DEVELOPS AND DELIVERS A YEARLY LOCAL GROWTH PROGRAM WHICH LINKS WITH THE GLOBAL BEECOW DIGITAL STRATEGY AND THE LOCAL BUSINESS PLAN PRIORITIES AND SETS CLEAR TARGETS TO EVALUATE THE SUCCESS OF DIGITAL MARKETING ACTIVITIES

YOU CONSTANTLY IDENTIFIES, ANALYSES AND ALIGNS THE LATEST DIGITAL/TECH TRENDS AND EMERGING TECHNOLOGIES, SEEKS OUT NEW OPPORTUNITIES AND APPLIES THEM TO THE BEECOW (MARKETING/PRODUCT) STRATEGY. IN ALIGNMENT AMONG THE BEECOW TEAMS IN ORDER TO MAKE SURE THAT RELEVANT TRENDS ARE INTEGRATED INTO BEECOW EGYPT’S STRATEGY, FOLLOWED BY ITS EXECUTION

YOU PLANS, EXECUTES AND ANALYSES ALL DIGITAL MARKETING AND COMMUNICATION ACTIVITIES ON THE LOCAL MARKET:

  • In a mission to generate payment actions and foster long-term relationships with consumers, you are in charge of the success of the Adwords, Social media, Email, Mobile App and Digital communities marketing activities.
  • Define KPIs, actionable goals, plan and roll out experiments/ideas to grow those KPIs. Optimize and scale it up to achieve consistent growth. If it fails, quickly draw the learnings for your next projects and together, we keep moving forward.
  • Analyzing the data and user’s feedback consistently and draw insights to target them effectively.
  • Research the latest marketing trends and explore potential touch points to reach out to the target audience.
  • Create fun, compelling and relevant content to engage with users across all channels.

REPORTS TO DIGITAL MARKETING SUPERVISOR ON PROJECTS, PLANNING AND RESULTS
You manages the local digital communications budget and secures smart and efficient funds allocation to optimize expenditure

YOU FIGHT THE JOBS THAT YOU BELIEVE. DO THE JOBS THAT YOU ARE PROUD OF. AND BUILD THE FUTURE THAT YOU DECIDE IT BE.
There is only one Steve Jobs in the world, so are you.

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YOUR EXPERIENCE INCLUDES:
(proven performance in)

  • 1 - 2 years work experience preferably as a Digital Media/Interactive Marketing project executive in a multinational environment, ideally in E-commerce or in the information and communications technology (ICT) sector.
  • Experience and an excellent eye for detail in web and digital media. An understanding of productions across all digital mediums is desired.
  • An excellent understanding of how to communicate with different audiences and strong verbal and written communication skills, including the ability to negotiate, influence and build rapport at all levels, and to explain complex issues in Vietnamese and plain English.
  • Excellent organizational and project planning/management skills coupled with the ability to work in a self-directed manner.
  • Experience in budgeting and basic financial reporting.
  • Ability to influence and advise wider team.
  • Speak the language we use at work: Vietnamese and English.

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Beecow. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Email your application to [email protected] before 10/05/2018

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