From the first and only daily research monitor of Vietnamese eating out behaviours, our speakers will share key insights on important development in the market and what that means for operators, manufacturers, and investors.
- Organized by -
- What has changed in the past one year in Vietnam’s urban out of home market?
- Do the consumers look the same? Are they driven by similar motivations?
- Do they frequent the same type of outlets?
- Who are the winners & losers in this fierce competition?
- What actions can operators and manufacturers take to stay ahead?
8:30 AM: Registration and Breakfast
9:00 AM: Welcome Remark - by Eurocham Representative
9:05 - 9:35 AM:
Overview of the OOH market compared to last year
What motivates consumers to choose a foodservice outlet?
How has Net Promoter Score changed in the industry?
- by Nghiem Vu Huong Linh
9:35 - 10:05 AM: The rise of Generation Z and what that means for the foodservice business - by Thue Quist Thomasen
10:05 AM: Q&A Session - by Decision Lab's Experts
10:40 AM: Closing Remarks
Who should attend
✅ Restaurant Operators
✅ Manufacturers of Food and Beverage products
✅ Importers of Food and Beverage products
✅ Investors in the Food and Beverage industry
✅ Chambers of Commerce in Vietnam
✅ Media and Creative Agencies for F&B Brands
Thue Quist Thomasen
Decision Lab's Founder
With more than 16 years’ experience in marketing, business development and market research, Thue has a fearless approach to business and leadership. He helped grow Decision Lab’s predecessor Epinion from a bold idea into a thriving business.
A graduate of Copenhagen and HKUST Business Schools, Thue’s passion for new business concepts and entrepreneurship ideas extends even to his leisure time, when he often wonders which area he can disrupt next
Nghiem Vu Huong Linh
Decision Lab's Head of Foodservice
Ms Linh is the emerging expert in the foodservice industry in Vietnam. From the years working with Decision Lab to set up the Foodservice Monitor, her expertise has been built upon strong market research skills and rich experience consulting various F&B clients, ranging from Operators such as Al Fresco’s Group, Golden Gate Group, Domino’s Pizza to Manufacturers including PepsiCo, Friesland Campina.
Some of the business areas Linh has been working on intensively to advise clients on are mealtime expansion, effective voucher design, cuisine selection, consumption mode conversion and average spending booster.
- Member: VND 650,000
- Non-member: VND 950,000
Register before 28 November 2017 at www.decisionlab.co/events/ooh-2017
Any cancellation should be made 24 hours prior the event, otherwise, no show fee will be charged.
3C Ton Duc Thang Street,
District 1, Ho Chi Minh City