[HCM][Client] Zalo tuyển dụng Senior Product Marketing Specialist, Mini App

We are seeking a Product Marketing Specialist to join our team and drive the marketing efforts for Zalo Mini App. In this role, you will be responsible for researching market trends, developing industry-specific solutions, and crafting compelling messaging to effectively position our product. You will work closely with cross-functional teams to define marketing strategies, execute campaigns, and monitor performance metrics for optimization.

What you will do

• Conduct market research and analysis to identify industry trends and customer needs for Zalo Mini App;
• Develop clear and persuasive messaging, including value proposition, key benefits, and unique selling points for the product;
• Define marketing segments, distribution channels, and promotional tactics to reach target audiences effectively;
• Implement marketing campaigns, with a focus on inbound activities, to generate leads and drive customer engagement;
• Build inbound funnels and establish measurement metrics to track the performance of marketing initiatives;
• Create educational materials such as user guides and webinars to support customer understanding and adoption of the product;
• Monitor market adoption metrics and provide insights to inform future marketing strategies and product development efforts.

What you will need

• Bachelor's degree in Marketing, Business, or related field;
• Proven experience in product marketing or related roles, preferably in the tech industry and B2B;
• Strong analytical skills with the ability to interpret market data and trends;
• Excellent communication skills with the ability to craft compelling messaging for different audiences;
• Experience with inbound marketing strategies and tactics;
• Proficiency in using marketing analytics tools and platforms;
• Ability to work effectively in a cross-functional team environment;
• Self-motivated with a passion for driving results and achieving targets.

Apply via email: [email protected]

As a market leader of a product ecosystem with million users in Vietnam, we build and develop a workplace where responsible, passionate, and dynamic talents thrive. We look forward to working with you to grow vigorously while keep improving your quality of living thanks to working with the best talents, on most successful brands, and in sizable projects that improve millions of Vietnamese lives.