Job opportunity: Brand Manager (Senior Level) at RMIT

The role

This position is responsible for developing brand strategies and turn it into excellent brand building plan & execution that helps to achieve the business objectives, effectively builds the emotional connection & influences different stakeholders such as prospective students, parents, industry partners, and the larger community. The Brand Manager will work and liaise with different stakeholders including in-house production team, other internal departments in RMIT Vietnam, RMIT Melbourne brand team and external stakeholders (creative agencies, press…) for driving the brand building activities. The role will act as a brand governor, making sure that brand look & communication messages are consistent across touchpoints.


  • Lead the development of brand strategy, brand propositioning, brand key pillars with core communication messages that appeal to the Vietnam and global audience segments, with alignment to the overarching global brand
  • Lead the strategic direction, planning and delivery of brand campaigns which will contribute to the uplift of the RMIT as a leader in category, build long-term equity and achieve growth ambitions.
  • Together with leadership peers in the Marketing function in Vietnam and Melbourne, manage a strong relationship with the creative agency partner to ensure alignment to the RMIT brand and university’s strategic direction
  • Work with the internal creative, digital and content teams to ensure the brand look & communication messages delivers a consistent brand experience to our audiences across all channels.
  • Consult & provide inputs to other internal departments/functions for their creative works to make sure final production meets the quality expectation for the brand.
  • Govern the brand across Marketing owned channels and other channels owned by different internal stakeholders within the university, assure for consistency and compliance with brand guideline.
  • Deeply & continuously listen and understand our target audiences & their behaviours (prospective students & parents, current students, industry partners, alumni) to generate valuable insights for concept works, communication ideas.
  • Develop and frequently update the consumer portrait, consumer engagement funnel for the brand.
  • Work with Market intelligence and research team to track and monitor brand performance, brand health and interpret market insights/data to inform strategy and recommendations.
  • Develop winning communication concepts based on consumers insights to grow assigned product profiles.

For a more detailed description of the key areas of responsibility for this position please click here to download the JD.


  1. A degree in a discipline relevant to this position such as marketing, advertising, communications, public relations…
  2. At least 5 years of relevant experience in brand manager or senior brand manager position, prefer to have the experience in developing country-led brand campaigns and localised brand campaigns.
  3. Strong at conceptual thinking, have the ability to develop winning communication concepts based on a sharp understanding of consumer insights
  4. Ability to effectively communicate with different stakeholders (agencies, academic professionals, and other internal stakeholders)
  5. Demonstrated ability to deliver business outcomes, including strong commercial acumen, customer acquisition and deep audience engagement.
  6. Ability to work independently, proactively, and with customer focused mindset
  7. Ability to display appropriate behaviours in line with the position, as per the RMIT Behavioural Capability Framework (Connectedness, Commitment to Excellence – Improve and Simplify; Imagination and Innovation; Impact; Inclusion; Agility).


  • Highly competitive VND gross salary package with 13th month bonus, private medical insurance (for staff and the dependents) and annual health check
  • 20 days annual leave plus 5 days paid leave Christmas closure, plus public holidays and 10 days paid sick leave.
  • Unique opportunity to work within a multi-lingual, multi-cultural environment with creative and innovative committed colleagues.
  • Flexible working opportunities
  • Ongoing professional development program and support.
  • Library on campus and online - access to RMIT Australia online library
  • Free use of onsite gym

Further information

The role located in HCMC Vietnam, is open for Vietnamese candidates only.

English Proficiency

English is the language of teaching and communication at RMIT Vietnam. For this role, the minimum requirement is IELTS (General) with a score of at least 6.5 or 170 in Lingua Skills.


To apply for this role, please submit your CV and a cover letter addressing your suitability to the key selection criteria for this position by clicking on the ‘Apply’ link below:

RMIT University (