[HCMC] Công ty Creatory tuyển dụng Senior Strategic Planner

Job Description: https://creatory.bamboohr.com/jobs/view.php?id=239

CREATORY was established to support the content creators who bring out messages to the public daily so that they can better serve our society.

With the mission to provide opportunities for young generations to unlock their true talents, we have successfully accelerated 100s of content creators. We have formed the market's most exclusive talent network of top content creators spanning from Entertainment to Lifestyle across multiple social platforms. To bring our content production, distribution, and monetization services to the next level, we have transformed ourselves into a transmedia company by integrating cutting-edge content technology such as Virtual Production and AI-generated content capabilities into our service.

With a market being more competitive than ever, we are currently facing the challenges of scaling up the network of professional talents that resonate with CREATORY's direction and value while looking for new business & monetization opportunities.

Would you like to join our exciting adventure and explore the coming era of 'Tran Media' together?

A, GENERAL DESCRIPTION

This role is responsible for defining, planning, and implementing the client brief to ensure campaign ideas and strategies are effective and targeted to the right audiences. Senior Strategic Planner provides projects with strategic direction and defines the guidelines from which the creative team and other teams can work easily.

B, MAIN RESPONSIBILITIES

For client:

• Get and clarify the brief from client and understand it deeply
• Examine clients’ businesses to get to know their brands and understand their objectives to proactively offer them the best marketing & strategy solutions
• Research and gather data to understand consumer insights, market trends and to develop effective marketing communication strategies that meet client’s requirements and budget
• Maximize the use of Creatory’s available resources (such as: KOLs, virtual KOLs, virtual production, metaverse, etc.) to leverage communication strategy for clients
• Research, analyze and present cultural and social trends that affect the marketplace both locally and globally for client’s brands.
• Storyteller and persuasive presenter

For internal:

• Works with team to develop brand, digital and channel strategies, briefs, ecosystems and customer journeys
• Directs strategic key components of the clients business and actively engages clients.
• Control client budget and revenue-cost, to ensure the required profitability for company
• Follow up the internal execution to ensure we deliver our promise
• Guide and conduct internal training in mine data, research, and intelligence reports.
• Research and give strategic direction to consult Brand Operation team and other teams for internal projects such as: roadmap and awareness campaign of exclusive KOLs, sales campaign for exclusive KOL's merchandise, etc.
• Perform other tasks as requested by Line Manager

C, REQUIREMENT:

• At least 3-4 years of experience in a similar role in industry
• Experience mining for and examining research data from multiple sources including primary and secondary research (data monitors, reports, etc.) and crafting thoughtful research reviews to be used for planning to develop insights, strategy and ideas.
• Proven track record in developing strategic digital marketing plans
• Good knowledge of the digital fields, especially influencer marketing and the media Demonstrated track record of bringing insight, strategy and ideas generation to new business pitches
• Ability to look at both the big picture and details
• Strong communication and interpersonal skill to communicate effectively with internal and external people
• Be practical and down-to-earth to offer feasible solutions for both clients and internal teams.
• Willing to go further to gain high proposal winning rate
• Excellent written and verbal communication skills in English and Vietnamese.

APPLY: Send your up-to-date English resume to [email protected] with the subject: [Creatory - 0622] Senior Strategic Planner - Fullname or apply to: https://creatory.bamboohr.com/jobs/view.php?id=239