[HCM][Agency] IRISGO: Media Performance Executive

Job Description - Media Performance Executive

IRISGO is one of the most sought after “in-house” PR digital agencies that clients love to work with repeatedly.

Our mission is to "Make your story worth telling”, we can claim to be the best at content development in automotive, engineering and luxury segments. Our core values are Honesty, Dedicated Service and Outstanding Ideas.

We work with leading global brands like Vinfast, Maserati, BMW, MINI Cooper, Mercedes-Benz, Volvo, Jaguar, Land Rover, Aston Martin, Bentley, Suzuki, Isuzu, Renault, Harley-Davidson, Bridgestone, Motul, 3M, vivo, AEON, VSIP, Thien Long, Daikin and many, many more.

Working with IRISGO as a Media Performance Executive, you will be able to develop your skills and have a professional career.

We offer an attractive salary and bonus based on your contribution to the company’s turnover. Our working time is from 9:00 AM to 6:00 PM from Monday to Friday at our office at Dist 3.

We offer a friendly, open & flexible work environment because we want you to grow with us.

Job Title:

Media Performance Executive

Reports To:

Account Supervisor

Experience Required:

• Minimum 1 year of experience in the Digital Advertising role

• Deep knowledge of digital marketing funnels and application of advanced setup functionality with paid ads for social media, SEM and PPC

• Experience in devising scalable Paid Media Campaign optimization strategies

• A strong understanding of ad formats in Facebook and Google and experience in setting up marketing /retargeting ads

• Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing

Qualifications

• At a minimum, a Bachelor’s degree in Marketing or other relevant subject. Candidates without a relevant degree but with demonstrable experience will also be considered

• Ability to create communications that inform and persuade

• Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools

Other Skills

• You must be calm, helpful, results-oriented. Someone who takes responsibility for themselves and their work

• You must demonstrate integrity

• You must have strong problem solving, decision-making skills backed by resourcefulness. A self-starter

• You must thrive in a dynamic environment where change is constant

Main Tasks

To be responsible for strategy, planning, actioning & delivery of Search, Social, Display, Video, Ecommerce campaigns, ensuring that the performance meets our client targets. You will work with multiple and suppliers to plan, implement & measure scalable optimization strategies across multiple markets

• Planning & Execution of digital ads strategy: Plan and execute the ads strategies while ensuring for the measurement of performance.
  

• Paid advertising campaigns management: Assist in monitoring and daily adjustments of paid advertising campaigns for Google, Facebook, Programmatic display ads & other digital advertising platforms (TikTok, Zalo) to maintain target KPI’s
  

• Market research: Perform researching for Digital Audience Targeting for display & performance advertising, Keyword Planning for SEM
  

• Analysis & Report: Provide campaign reports with tracking & data driving for technical metrics analysis & enhancements.
  

• Optimization: Monitor and perform optimization for advertising materials to improve conversion rates & cost per action while controlling campaign budget & processing.
  

• Identify opportunities: For potential content, keyword trends, and opportunities that we can take advantage of

• Ideation: Work with the Creative team to create content and ad creatives

Office at Dist 3, Mon-Fri, salary negotiated.

Please send your CV and portfolio to [email protected] with expected salary and clarifications if any.