[HN] Công ty Truyền thông MSLGROUP Tuyển dụng PR Manager Full-time 2022

Company Description

MSL is a global public relations and integrated communications partner that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.

MSL is one network with many parts. We come together as a force of mighty power in our industry, for our clients and in our contributions to the world.

We are an agency built through combination and acquisition; our business is dynamic but always linked. We are fearless, insightful, passionate, creative, dynamic and accountable.

It’s our ability to build influence and deliver impact that separates us from the crowd — it’s how we deliver the results our clients’ desire.

Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe.

Job Description

ROLE SUMMARY:

A PR Manager works effectively as part of the PR team to develop and deliver excellent quality PR strategies and plans for clients. You will control and lead the PR activities for a number of clients and support junior staff to achieve the required objectives within agreed budget and timetable. In particular, as a PR Manager you will be dedicated to providing media relations, content development, media planning, booking and crisis handling for clients’ communication campaigns.

You will help to generate a flow of new revenues by expanding PR services for existing clients and working as part of a new business team for PR pitches.

RESPONSIBILITIES & ACCOUNTABILITIES:

PR Planning, Media Relations & Content Management:

• Develop sound PR strategies, execution, content and media plans

• Deliver insightful mappings of client’s reputation issues, stakeholders and their respective viewpoints to inform communications strategies

• Proactively identify opportunities and collaborate with media to raise appropriate PR activities and enable innovative PR formats

• Create and maintain PR story calendars with engaging story angles, ensuring strategic alignment, consistency and brand compliance

• Manage the development and delivery of press releases, articles, TV features as well as other PR formats

• Develop strategic communication materials such as messaging tracks, Q&As, spokesperson briefings, etc.

• Manage pitching of stories to journalists, and handling media enquiries

• Oversee the organization of media meetings (including interviews, press conferences, informal meetings)

• Cultivate positive relationships with members of the press in print, online and AV media on behalf of the agency and clients – as well as with relevant other stakeholders such as government representatives

• Oversee PR booking for approved media plans

• Oversee the management of KOLs engaged in PR campaigns, from identification, negotiation and briefing, to execution and reporting

• Ensure fast and effective crisis management for clients in the event of actual or potential negative media noise, in collaboration with Senior PR Manager and/or GM; be available outside office hours in order to deal promptly with the PR aspects of a client’s crisis

• Oversee media monitoring and compilation of PR campaign reports with to-the-point and actionable insights

People Management:

• Help to motivate and develop junior staff, ensuring correct standards for all work are carried out and that they feel respected, listened to and recognized through regular performance reviews

• Ensure that relationships in the team work effectively, and be responsible for solving inter-team issues

• Champion our MSL culture of integration and collaboration across disciplines and teams

Client Consulting & Financial Management:

• Build, maintain and develop strong client relationships as a trusted PR advisor – actively participate in client meetings to provide PR views

• Be critical in your thinking and constructive in your feedback

• Use questioning techniques and listening skills to deepen your understanding of client issues and briefs

• Maintain overview of client contact by subordinates and ensure that all work carried out and submitted to clients is of the highest quality

• Manage financial administration, budgets and profitability of PR projects

• Be fully aware of MSL’s terms of business and standard contracts

Business Development:

• Demonstrate a broad understanding of clients’ issues, their business and sector, PR and media trends, and use this knowledge to anticipate client problems and expand or improve MSL’s PR services

• Take an active role in PR pitches for new business

• Supervise and help develop the Agency’s own PR initiatives

Qualifications

+5 years of experience in public relations; ideally with a background in journalism

TO APPLY, PLEASE SEND YOUR CV TO: [email protected]