[HCM][Client] California Fitness & Yoga Centers: Content Creator - Social Media
Functional Objective:
We are looking for a talented Content Creator - Social Media. You will get to create and lead the perceptions of some of the most recognized fitness brands in the country. Join us to help increase our brand’s exposure, engagement and relevance through social media platforms.
Your role is the link between business and social media followers, using marketing strategies and social media know-how to deliver our brand's message in a creative way.
Report to: Country Communication Manager
Key Responsibilities:
❖ 30% Social media plan & report:
○ Develop social media monthly & yearly plan based on marketing & business goals
○ Contribute to define social media KPIs/ targets/ goals per campaign
○ Collaborate with internal teams (Marketing, Sales, Performance, Operation, Partnership) to develop and integrate marketing plan & partnership programs into social media strategy
○ Present to Senior Management
❖ 60% Social media deployment & execution:
➢ Craft compelling and relevant copies for social media posts
➢ Create, edit, publish and share engaging content daily (e.g. original text, photos, videos, news) on company’s social platforms and communities (Facebook, Instagram, Youtube, Spotify, LinkedIn, Chat apps, Tiktok, etc. wherever relevant)
➢ Able to film simple videos for certain formats like stories
➢ Develop concepts, produce and drive adoption to livestreams, live events, podcasts
➢ Monitor closely the creating and implementation of the monthly editorial calendar, making sure all content will be aired on-time and on-brief
➢ Work closely with Creative & Production team (designers, producer, editors) and freelancers to produce design, videos, copies and ensure content is informative, on-point, on-brand and appealing
➢ Brief relevant teams and agencies to smoothly operate and execute social media plan
➢ Adhere to brand guidelines & community standards
❖ 10% research & optimization:
➢ Stay up-to-date with current technologies, best practices, tools, applications, channels, design, trends and strategy in social media
➢ Research on current benchmark trends and audience insight.
➢ Analyze, review and measure effectiveness of on-going campaigns in an effort to maximize results
➢ Make recommendations to optimize on-going campaigns based on set metrics and data
➢ Generate performance reports to have key learning for upcoming projects.
➢ Other tasks assigned by the line manager.
Key Performance Indicators (KPIs):
● Content plan and calendar delivered consistently, meeting content guideline & brand standard
● Improve brand’s social media performance and brand sentiment indicators across digital platforms
● Report and optimization planning monthly
Requirements:
● University graduate (Major in Marketing/ Media/ Communications/ Business is preferable)
● Meticulous (precise and care to details), proactive, and willing-to-learn. Well planned, good at influencing skill and ability to work across functions
● Skills: Social content, social media, presentation skill, proposal making
● Proficiency in office computers (Power Point, Word, Excel...) & online working platforms
● English and Vietnamese fluency
● Understanding of Health + Fitness categories would be an advantage
● 1+ year experience in Content Creator
Benefits:
- Free membership at California Fitness & Yoga clubs
- Team building, joining company's parties like FLG Awards, Christmas Party...
- Social/medical/unemployment and accident insurances
- 12 annual leaves.
If you are interested, please feel free to contact me via email: [email protected]