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[HCM][Agency] T&A Ogilvy: Looking for BRAND & COMMUNICATION STRATEGY TRAINEE

  • 27/02/2021
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Agency: T&A Ogilvy

Position: BRAND & COMMUNICATION STRATEGY TRAINEE (4 months, with monthly allowance)

Department: Planning

Responsibilities:

  • Assist the planning team in conducting primary and secondary research to mine insights around the category, brand, culture and consumers, as well as turn research findings into rich presentations and strategic ideas/inspiration
  • Support the development of strategy, creative brief and presentation
  • Collaborate with and inspire creative teams throughout the ideation process

Requirements:

  • Curiosity, sensitivity and willingness to get your hands dirty
  • A self-starter who is highly organized, disciplined, detail orientated and able to juggle multiple projects at the same time, sometimes with tight deadline and under pressure
  • Positive, inspiring and able to bring fresh perspectives to the team
  • Basic understanding of consumer research methodologies (quantitative & qualitative)
  • Background in e-commerce/data strategy and a keen interest in innovation/ technology are a plus

If interested, please email to [email protected] your CV and prove that you have what it takes by working on the assignment below (in any format) and your deadline is 07/03/2021:

We are working on an Integrated Communication Plan to drive growth for a fabric conditioner (nước xả) brand. Our strength lies in our superior and unique technology that can protect everyday clothes from damages, especially color fading, during the washing process - which no other competitors can offer.

Our target consumer: Financially independent women with stable income in career, living in both urban and rural, from 30 – 45 years old.

We need you to conduct research to understand:

  1. What are the role of clothes in their life? How much do they care about everyday clothes?
  2. How much are our target consumers aware of washing damages on their everyday clothes and their behavior in response to that?
  3. In which ways does faded clothes (áo quần bị phai màu) affect their life, if any?
  4. Do they take any measures to prevent their everyday clothes from fading in color?
  5. What would be your strategy to motivate them to add your fabric conditioner to their laundry process?

You can choose any research methods (such as desk research, online survey, focus group, etc.) or combine them to help you mine those insights and submit your findings and analysis.