[HCM][Agency] Publicis Vietnam: Senior Copywriter

Responsibility

  • Ability to contribute original ideas for ad campaigns, works hand in hand with art director for concept-ing ad campaigns
  • Strong ability to write persuasive, catchy copy that sells brand’s products or services
  • Understanding the right tone of voice of a brand and ability to write in a concise, straightforward style that is conversational and with a unique tone of voice that appeals to target
  • A hybrid, meaning good with traditional and digital
  • The Senior Copywriter is responsible for the “words” of a campaign, it is the heart and soul of a brand cam- paign, including campaign, theme, tagline, body copy etc.
  • Collaborates with Traffic & Account Management to develop reasonable timelines for each project
  • Works with team to determine how best to present a concept using words and translates the same into a story for client presentation
  • Inspires and guides copywriters to strive for exceptional attention to detail in the written word through comprehensible guidance based on logic
  • Possesses a thick skin as your copy will be revised many times
  • Will report to CD to ensure quality and standards are met
  • Leads agency presentations in new business pitches when required

Requirements

  • 4 to 6 years experience in communications, advertising, digital, social media etc.
  • Spent 4 to 6 years finessing his / her art of the written word in a multinational agency setting
  • The ability to articulate thoughts into concrete ideas using words and visual aid
  • A sharp focus on doing not talking or delegating
  • Patience & maturity to lead a team of copywriters
  • Ecosystem understanding of the digital & physical world, with the ability to connect and map the two
  • A portfolio boasting an impressive collection of ideas, rendered in contemporary yet relevant written styles that deliver on all of the above
  • A team player, with brave, enthusiastic cheerful attitude
  • Optionally, a bag of awards on real work

To Apply, kindly send your CV to: [email protected].